Associate Planning Director

Publicis Groupe Holdings B.V; Daerah Khusus Ibukota Jakarta; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Publicis Groupe Holdings B.V. in Jakarta seeks an experienced Senior Strategist to lead brand strategy, communications planning, and strategic leadership for major clients. You will shape integrated campaigns, guide creative development, and collaborate with senior teams to deliver insights-driven results.

You will mentor planning professionals, run strategic workshops, and contribute to new business efforts while upholding a culture of curiosity and collaboration across the agency.

Qualifications

• 8–12 years of experience in Strategic Planning, Brand Strategy, Communications Planning, Creative Strategy, or related disciplines.
• Proven experience developing brand and communication strategies for local and regional clients.
• Fluent in English; excellent presentation and storytelling skills.
• Demonstrated ability to influence clients and internal teams through strategic thinking and leadership.
• Experience mentoring and developing planning talent.

Responsibilities

• Lead development of brand, communication, and creative strategies grounded in consumer, cultural, and business insights.
• Drive integrated planning across brand campaigns, IMC initiatives, social and digital ecosystems.
• Act as strategic partner to Creative, Account Management, Data & Insights, and Client teams.
• Build relationships with senior client stakeholders and provide trusted strategic counsel.
• Facilitate workshops and insight generation to uncover growth opportunities.
• Inspire and guide creative development through clear, actionable briefs.
• Mentor, coach, and develop Planning team members for growth objectives.
• Contribute to new business through pitches and strategic recommendations.
• Champion strategic excellence and foster curiosity, collaboration, and innovation.

Skills

Strategic planning

Brand strategy

Creative strategy

Stakeholder management

Mentoring

Leadership

Job description

Overview

• Ability to adapt into a transformative role, ideally driving the brand strategy, IMC communication, social campaigns, and other scopes for the clients
• Ability to enhance effective working relationships with senior clients
• Ability to mentor, inspire, and develop the planning team to deliver their individual personal growth targets

Responsibilities

• Lead the development of brand, communication, and creative strategies across key client businesses, ensuring all recommendations are grounded in consumer, cultural, and business insights.
• Drive integrated communication planning across brand campaigns, IMC initiatives, social and digital ecosystems, and other strategic client requirements.
• Act as a strategic partner to Creative, Account Management, Data & Insights, and Client teams to deliver impactful and effective communication solutions.
• Build and maintain strong relationships with senior client stakeholders, providing trusted strategic counsel and thought leadership.
• Facilitate strategic workshops, research initiatives, and insight generation processes to uncover business and brand growth opportunities.
• Inspire and guide creative development through clear, compelling, and actionable creative briefs.
• Mentor, coach, and develop team members within the Planning function, supporting both capability building and individual growth objectives.
• Contribute to the agency’s new business efforts, including pitch development, strategic recommendations, and client presentations.
• Champion strategic excellence and foster a culture of curiosity, collaboration, and innovation within the team.

Qualifications

• 8–12 years of experience in Strategic Planning, Brand Strategy, Communications Planning, Creative Strategy, or related disciplines within a creative, digital, or integrated agency environment.
• Proven experience developing brand and communication strategies for local and regional clients.
• Strong understanding of consumer behavior, cultural trends, and integrated communications.
• Excellent presentation, storytelling, and stakeholder management skills.
• Demonstrated ability to influence both clients and internal teams through strategic thinking and leadership.
• Experience managing, mentoring, and developing planning talent.
• Fluent in English.