Strategic Partnerships & Monetization Lead

TikTok; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

TikTok Indonesia is seeking a Commercial Partnerships Solutions professional to develop scalable partnerships and marketing solutions for Enterprise and SMB clients in Jakarta. You will work with Sales to craft customized packages, drive revenue growth, and lead go-to-market strategies for seasonal campaigns and sponsorships.

The role requires deep understanding of digital marketing, creator economy, and monetization strategies, with strong stakeholder management and cross-functional

Qualifications

• 5+ years of experience in commercial partnerships, integrated marketing, digital marketing, media sales, brand partnerships, or digital advertising industries.
• Strong understanding of digital marketing ecosystem, creator economy, social commerce, and platform monetization strategies.
• Experience developing client-facing proposals, commercial packages, pitch presentations, or integrated marketing solutions.
• Strong understanding of go-to-market (GTM) and commercialization strategies for digital products or marketing solutions.

Responsibilities

• Develop scalable commercial partnership and marketing solutions by leveraging TikTok assets, creators, content, media products, and platform capabilities to support client business objectives across Enterprise and SMB segments.
• Collaborate closely with Sales teams to create customized packages, pitch materials, and integrated marketing solutions that drive revenue growth and client success.
• Lead go-to-market and commercialization strategies for seasonal campaigns, tentpole moments, sponsorships, and strategic partnership initiatives.
• Translate market trends, platform insights, creator trends, and consumer behavior into compelling client-facing narratives and commercially viable solutions.
• Drive the adoption and commercialization of TikTok-native assets and products by localizing strategies and solutions based on market needs and client objectives.
• Identify new monetization opportunities across TikTok ecosystem offerings including creator-led campaigns, branded content, sponsorships, livestream commerce, and integrated media solutions.
• Manage end-to-end commercial solution development and work cross-functionally with internal stakeholders including Sales, Creator Partnerships, Product Marketing, Operations, Finance, and Legal teams to ensure smooth execution and alignment.
• Analyze campaign performance, client feedback, and market insights to optimize future partnership strategies, product improvements, and commercial offerings.
• Build strong relationships with internal and external stakeholders including brands, agencies, creators, and business partners while contributing to process improvements and scalable commercial frameworks.

Education

Bachelor's degree (preferred fields: Marketing/Business/Communications/Advertising)

Job description

TikTok Indonesia is seeking a Commercial Partnerships Solutions professional to develop scalable partnerships and marketing solutions for Enterprise and SMB clients in Jakarta. You will work with Sales to craft customized packages, drive revenue growth, and lead go-to-market strategies for seasonal campaigns and sponsorships.

The role requires deep understanding of digital marketing, creator economy, and monetization strategies, with strong stakeholder management and cross-functional