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NIXX | PT IDPods Kreasi Indonesia seeks an experienced Strategic Partnership Lead to expand brand presence across HoReCa and hospitality sectors, building alliances and co-branding initiatives with premium partners. You will lead partnerships, negotiate activations, and collaborate with marketing to drive brand exposure, track performance, and travel to client sites as needed.
The role requires 3+ years in HoReCa business development and proven leadership, with a strategic mindset and strong
We are seeking an experienced Strategic Partnership Lead - to expand our brand visibility and market presence across the HORECA and hospitality sectors. In this role, you will build strategic alliances, co-branding initiatives, and high-impact placement opportunities with key hospitality partners to elevate overall brand awareness.
Job Description:
Identify, target, and secure strategic branding partnerships with premium HORECA players (hotels, restaurant chains, cafes, and hospitality venues).
Negotiate co-branding agreements, product placements, and joint marketing activations to maximize brand exposure and customer touchpoints.
Build and nurture strong long-term relationships with key industry influencers, decision-makers, and venue operators.
Collaborate closely with internal creative and marketing teams to execute compelling on-site and digital promotional campaigns.
Track and evaluate partnership performance against key branding metrics (reach, brand impression, consumer engagement, and media value).
Qualifications:
Minimum Bachelor's degree in Business, Marketing, Hospitality Management, or a related field with at least 3 years of experience in business development, or account management within the HoReCa industry.
Proven leadership experience in managing, mentoring, and driving the performance of a sales team of at least 3 members.
Strong track record of identifying market opportunities, developing branding strategies, securing new accounts, and consistently achieving business growth targets.
Deep understanding of the HoReCa market (hotels, restaurants, cafes) with expertise in building and maintaining relationships with key clients and decision-makers.
Target-driven and proactive strategic thinker with excellent negotiation, communication, and market analysis skills, willing to travel for client visits and business development.