Strategic Marketing Communications Lead

Bank Ocbc; Indonesia; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

Bank Ocbc seeks a Marketing Communication Head to shape the bank's brand voice and drive growth across key segments in Indonesia. You will lead a team in developing integrated campaigns, messaging, and channel strategy for OCBC banking products while aligning with commercial objectives.

You will ensure efficient use of budget and resources, oversee external agencies and internal creative teams, monitor campaign performance, and apply insights to future planning, ensuring timely delivery and

Qualifications

• Provide strategic direction of the Bank's marketing communications.
• Lead a team to develop integrated marketing communication plans.
• Ensure communication strategies support commercial objectives.
• Monitor post-campaign performance and budget adherence.

Responsibilities

• Lead the marketing comms team to craft campaign architecture and messaging.
• Oversee channel strategy for OCBC banking products within the portfolio.
• Coordinate with agencies and internal teams for on-time delivery.
• Monitor budget compliance and procurement aligned with SOPs.

Job description

Bank Ocbc seeks a Marketing Communication Head to shape the bank's brand voice and drive growth across key segments in Indonesia. You will lead a team in developing integrated campaigns, messaging, and channel strategy for OCBC banking products while aligning with commercial objectives.

You will ensure efficient use of budget and resources, oversee external agencies and internal creative teams, monitor campaign performance, and apply insights to future planning, ensuring timely delivery and