Marketing Communication Head

Bank Ocbc; Indonesia; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

Bank Ocbc seeks a Marketing Communication Head to shape the bank's brand voice and drive growth across key segments in Indonesia. You will lead a team in developing integrated campaigns, messaging, and channel strategy for OCBC banking products while aligning with commercial objectives.

You will ensure efficient use of budget and resources, oversee external agencies and internal creative teams, monitor campaign performance, and apply insights to future planning, ensuring timely delivery and

Qualifications

• Provide strategic direction of the Bank's marketing communications.
• Lead a team to develop integrated marketing communication plans.
• Ensure communication strategies support commercial objectives.
• Monitor post-campaign performance and budget adherence.

Responsibilities

• Lead the marketing comms team to craft campaign architecture and messaging.
• Oversee channel strategy for OCBC banking products within the portfolio.
• Coordinate with agencies and internal teams for on-time delivery.
• Monitor budget compliance and procurement aligned with SOPs.

Job description

Marketing Communication Head

Perusahaan : Bank Ocbc Jenis Pekerjaan : Full-Time Indonesia

Description

• Provide strategic direction of the Bank's marketing communications, driving measurable growth in brand awareness, customer acquisition, and loyalty among key target segments.
• Lead a team of marketing communication specialists in developing integrated marketing communication plans—encompassing campaign architecture, key messaging, and channel strategy for OCBC banking products and services within the assigned portfolio. Ensure all communication strategies are tightly aligned with, and directly support, the commercial objectives of each respective product or service line.
• To ensure efficient allocation of human capital, budget, and timelines to drive the achievement of established marketing and commercial objectives.
• Partner with Marketing Communication Head and their team to drive alignment across all marketing campaigns and initiatives.
• Provide strategic creative direction to both external agencies and the internal creative team on products and services slated for promotion, ensuring that all campaigns are creatively compelling, operationally executable, and directly aligned with the Bank's business strategy.
• To monitor the post-campaign performanceof each marketing communication plan and use the insights gained to improve and refine future planning
• To monitor the approved budget for each marketing campaign, ensuring all related procurement activities are comply wi th the Bank's established SOPs.
• Drive cross-functional collaboration to ensure all work is delivered on schedule, in line with procedures, and aligned with the Bank's business vision.