Spa Manager

PT. TIRTA KUMALA SARI; Bogor; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

PT Tirta Kumala Sari is seeking a Wellness Business Lead to head Urban Wellness operations in Bogor, overseeing spa activities, marketing initiatives, and sales performance. This on-site role focuses on elevating service quality, attracting new customers, and increasing retention through strategic campaigns and partnerships.

The candidate will lead staff, shape SOPs, and drive cost-efficient operations while achieving revenue targets and delivering exceptional customer experiences.

Qualifications

• 3–5 years in spa, wellness, beauty or hospitality industries.
• 2+ years in a managerial or supervisory role.
• Experience in managing spa operations and achieving sales targets.
• Strong marketing strategy and customer acquisition knowledge.
• Leadership, communication, negotiation and team management skills.
• Willing to work weekends and public holidays.

Responsibilities

• Oversee daily spa operations to ensure smooth, profitable activities.
• Manage therapists, receptionists and operational staff.
• Develop and implement operational SOPs and ensure compliance.
• Develop and execute marketing strategies to increase brand awareness, acquisition and traffic.
• Plan and coordinate promotions, packages and memberships.
• Establish monthly sales and revenue targets and monitor performance.
• Prepare regular operational, marketing, and sales reports.

Skills

Leadership

Marketing strategy

Sales development

Spa operations management

Customer acquisition

Communication

Negotiation

Analytics

Job description

We are looking for an experienced and commercially driven Wellness Business Lead to lead the overall business operations, marketing initiatives, and sales performance of Urban Wellness, a professional spa, health, and wellness center dedicated to providing high-quality treatments, relaxation, and holistic wellness experiences.

Inspired by the service excellence and professional standards of established spa brands to deliver high-quality treatments, exceptional customer experiences, and professional wellness services.

This role combines business leadership, operational excellence, marketing strategy, and sales development, with a strong focus on strengthening brand positioning, attracting new customers, increasing customer retention, and achieving sustainable revenue growth.

Work Location: Bogor, West Java (On-site). Candidates must be willing to be based in Bogor and oversee daily business operations at the location.

Key Responsibilities

1. Spa Operations Management

Oversee daily spa operations to ensure smooth, efficient, and profitable business activities.

Manage and supervise therapists, receptionists, and operational staff.

Maintain service quality, treatment standards, cleanliness, and customer satisfaction.

Develop and implement operational SOPs and ensure compliance.

Manage staff scheduling, attendance, training, and performance evaluations.

Monitor inventory, operational expenses, and resource utilization.

2. Marketing & Business Development

Develop and execute marketing strategies to increase brand awareness, customer acquisition, and outlet traffic.

Plan and coordinate promotional campaigns, seasonal offers, packages, and membership programs.

Identify market trends, customer preferences, and business opportunities.

Develop customer retention strategies to increase repeat visits and customer loyalty.

Collaborate with the marketing team to develop digital marketing campaigns and promotional content.

Explore partnerships, corporate packages, and other business development opportunities.

Establish and achieve monthly sales and revenue targets.

Monitor daily, weekly, and monthly sales performance.

Develop strategies to increase average transaction value through upselling and cross-selling.

Drive sales performance across treatments, packages, memberships, and other services.

Analyze sales performance and implement corrective actions when targets are not achieved.

Ensure the team actively contributes to sales targets and customer conversion.

4. Reporting & Business Performance

Prepare regular operational, marketing, and sales performance reports.

Monitor key business indicators, including revenue, customer visits, repeat customers, average spending, and operational costs.

Evaluate marketing campaign effectiveness and return on investment.

Present business performance updates and improvement plans to management.

Requirements

Minimum 3–5 years of experience in the spa, massage, wellness, beauty, or hospitality industry.

Minimum 2 years of experience in a managerial or supervisory position.

Proven experience in managing spa operations and achieving sales targets.

Strong understanding of marketing strategies, promotional activities, and customer acquisition.

Experience in developing sales strategies and driving revenue growth.

Strong leadership, communication, negotiation, and team management skills.

Analytical mindset with the ability to evaluate business performance and identify growth opportunities.

Customer-oriented, commercially driven, proactive, and results-oriented.

Willing to work on weekends and public holidays according to operational requirements.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

Monthly Revenue Achievement.

Customer Acquisition & Outlet Traffic Growth.

Average Transaction Value (ATV).

Customer Satisfaction & Service Quality.

Operational Efficiency & Cost Control.

PT Tirta Kumala Sari Group is a growing multi-business group founded to build a diversified corporation that delivers quality products, services, and experiences in Indonesia.

Our business operates across three core business units:

3. Urban Wellness – Spa & Massage

PT Tirta Kumala Sari Group is a growing multi-business group founded to build a diversified corporation that delivers quality products, services, and experiences in Indonesia.

Our business operates across three core business units: