Social Media Strategist / Manager (F&B)

PT Makanan Minuman Pusat; Kuta; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Makanan Minuman Pusat is seeking a strategic and hands-on Social Media Lead to elevate both brands' online presence across Instagram and TikTok. You will craft content calendars, drive campaigns, and mentor the social team to deliver engaging videos, posts and live streams.

You'll collaborate with creative, marketing and outlet teams, manage influencer collaborations, track performance, and optimize ROAS.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• At least 4-5 years of experience in social media or digital marketing, with 1-2 years in a leadership role.
• Experience in F&B, hospitality, lifestyle, retail, or creative agencies is a plus.
• Strong understanding of social media platforms, especially Instagram and TikTok, including Meta Ads and TikTok Ads.
• Good at storytelling, copywriting, content planning, and understanding social media analytics.

Responsibilities

• Develop social media strategies and content calendars for both brands.
• Lead content creation, including videos, Reels, and live streaming, working closely with the creative team and agencies.
• Plan and execute marketing campaigns, menu launches, seasonal events, and collaborations with influencers and KOLs.
• Manage social media communities, engage with followers, and handle customer feedback or any PR-related issues.
• Track social media performance (reach, engagement, conversions, ROAS) and find ways to improve results.
• Manage paid advertising campaigns and budgets across Meta and TikTok.
• Lead and guide the social media team while working closely with other departments to keep everything aligned.
• Stay on top of social media trends and come up with fresh, creative ideas to keep both brands relevant and engaging.

Skills

Storytelling

Copywriting

Content planning

Analytics

Leadership

Communication

Multi-project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Ads

TikTok Ads

Job description

Someone who's creative but also strategic. We want someone who understands what makes content engaging, knows how to build a brand's online presence, and can turn ideas into actual results.

Someone who's hands-on, keeps up with trends, takes initiative, and isn't afraid to bring fresh ideas to the table.

Job Description

Develop social media strategies and content calendars for both brands.

Lead content creation, including videos, Reels, and live streaming, working closely with the creative team and agencies.

Plan and execute marketing campaigns, menu launches, seasonal events, and collaborations with influencers and KOLs.

Manage social media communities, engage with followers, and handle customer feedback or any PR-related issues.

Track social media performance (reach, engagement, conversions, ROAS) and find ways to improve results.

Manage paid advertising campaigns and budgets across Meta and TikTok.

Lead and guide the social media team while working closely with other departments to keep everything aligned.

Stay on top of social media trends and come up with fresh, creative ideas to keep both brands relevant and engaging.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).

At least 4-5 years of experience in social media or digital marketing, with 1-2 years in a leadership role.

Experience in F&B, hospitality, lifestyle, retail, or creative agencies is a plus.

Strong understanding of social media platforms, especially Instagram and TikTok, including Meta Ads and TikTok Ads.

Good at storytelling, copywriting, content planning, and understanding social media analytics.

Creative, proactive, organized, and comfortable managing multiple projects at once.

Strong leadership and communication skills, with the ability to work well with different teams.

Flexible with working hours, including occasional weekends, events, and visits to the outlets.