Social Media Strategist: Content & Campaigns

Apex Sports Village; Kuta Selatan; On-site; IDR 84,000,000 - 120,000,000; Full time

Job summary

APEX Sports Village in Bali is seeking a creative Social Media Officer to develop engaging content ideas, plan campaigns, and strengthen our brand presence across platforms.

You will work closely with Marketing to produce short-form videos, captions, and posts for Instagram and TikTok, monitor performance, and stay ahead of trends. A background in marketing and a passion for sports and lifestyle brands are ideal.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum 2 years of experience in social media content planning, content creation, or digital marketing.
• Strong understanding of Instagram, TikTok, and current social media trends.
• Creative thinker with the ability to consistently generate fresh and engaging content ideas.
• Experience in creating short-form video content, including Reels and TikTok.
• Strong copywriting, storytelling, and content planning skills.
• Familiar with content calendars, social media scheduling tools, and basic performance analytics.
• Ability to translate marketing objectives into engaging and relevant social media content.
• Strong organizational skills and ability to manage multiple content projects and deadlines.

Responsibilities

• Develop and manage social media content strategies and monthly/weekly content calendars.
• Research and identify emerging social media trends, viral topics, audience interests, and content opportunities.
• Generate fresh, creative, and engaging content ideas aligned with the company's brand identity and marketing objectives.
• Create social media content, including short-form videos, Reels, TikTok content, behind-the-scenes footage, and other engaging formats.
• Plan content concepts, storytelling angles, scripts, captions, and creative briefs for social media campaigns.
• Collaborate closely with the Graphic Designer to translate content ideas into visually engaging posts and campaigns.
• Coordinate content production, including content shoots, talent involvement, and on-site activities when required.
• Write engaging captions, headlines, and calls to action tailored to different social media platforms.
• Manage content scheduling and ensure consistent posting across Instagram, TikTok, and other relevant platforms.
• Monitor content performance, audience engagement, and social media insights to continuously improve content strategies.
• Explore creative opportunities to promote sports activities, facilities, events, community engagement, and the APEX lifestyle.
• Stay updated on social media algorithms, platform features, and content best practices.

Skills

Content planning

Content creation

Trend research

Copywriting

Storytelling

Content scheduling

Analytics

On-site shoots

English & Bahasa Indonesia

Education

Bachelor's degree in Marketing/Communications/Digital Media

Job description

APEX Sports Village in Bali is seeking a creative Social Media Officer to develop engaging content ideas, plan campaigns, and strengthen our brand presence across platforms.

You will work closely with Marketing to produce short-form videos, captions, and posts for Instagram and TikTok, monitor performance, and stay ahead of trends. A background in marketing and a passion for sports and lifestyle brands are ideal.