Luxury Social Media Strategist & On-Camera Host

Catalyst; Jakarta Pusat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Catalyst in Indonesia seeks a skilled Social Media Specialist to join our growing team. Develop and execute creative, data-driven social media strategies across Instagram, TikTok, and YouTube, plan, create, and publish content to support marketing campaigns.

Collaborate with internal teams to ensure consistent brand messaging, lead creator partnerships, stay on-trend, and host content. Weekend readiness and strong analytics are essential.

Qualifications

• 3+ years of experience in Social Media or Digital Marketing, ideally in fashion/luxury lifestyle.
• Strong knowledge and passion for horology and luxury fashion culture.
• Proven ability to grow and manage brand social media accounts with measurable success.
• Skilled in storytelling, visual design direction, video scripting, and trend identification.
• Comfortable on-camera with experience in content creation and hosting.
• Up-to-date with platform algorithms and emerging digital trends.

Responsibilities

• Develop and execute creative, data-driven social media strategies across Instagram, TikTok, and YouTube.
• Plan, create, and publish compelling content to support online and offline marketing campaigns.
• Collaborate with internal teams to ensure consistent brand messaging across touchpoints.
• Actively participate in content production, including on-camera roles as host/creator.
• Lead and manage creator partnerships and brand collaborations.
• Stay updated on trends and create timely content to maintain brand relevance.
• Maintain content readiness and weekend uploads and engagement.
• Grow and manage social media communities and interactions.
• Analyze content performance and refine strategies based on analytics and KPIs.
• Deliver regular performance reports highlighting initiatives and outcomes to stakeholders.

Skills

Social media

Content creation

Video scripting

Analytics

Tools

Instagram

TikTok

YouTube

Job description

Catalyst in Indonesia seeks a skilled Social Media Specialist to join our growing team. Develop and execute creative, data-driven social media strategies across Instagram, TikTok, and YouTube, plan, create, and publish content to support marketing campaigns.

Collaborate with internal teams to ensure consistent brand messaging, lead creator partnerships, stay on-trend, and host content. Weekend readiness and strong analytics are essential.