Social Media Strategist

PT Kaya Global Network; Jakarta Selatan; On-site; IDR 55,800,000 - 100,440,000; Full time

Job summary

PT Kaya Global Network in Jakarta seeks a Social Media Strategist to shape campaign strategy, content pillars, and platform approaches for client objectives. You will drive audience research, trend monitoring, and KPI-driven planning to maximize engagement.

Collaboration with Creative, Account, and KOL teams is essential to align plans with campaigns. A communications or marketing degree and 1–2 years of digital marketing experience are preferred, with a strong portfolio to showcase work.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field.
• 1–2 years of experience in social media or digital marketing; internships welcomed.
• Strong understanding of social media platforms, formats, and digital trends.
• Able to conduct audience research, competitor analysis, and trend monitoring.
• Familiar with content planning, pillars, calendars, and campaign briefs.
• Strong analytical skills to interpret metrics and prepare reports.
• Good communication, creativity, and collaboration skills.
• Portfolio showing relevant social media projects or campaigns required.

Responsibilities

• Develop social media strategies, content pillars, and platform approaches aligned to client objectives.
• Conduct audience research, competitor analysis, and trend monitoring to identify opportunities.
• Define social media objectives, KPIs, and performance targets.
• Establish content direction and messaging guidelines for Creative and Social Media teams.
• Collaborate with Account, Creative, and KOL teams to align plans with campaign objectives.
• Analyze social media performance, audience behavior, and campaign results.
• Evaluate performance against KPIs and recommend strategic improvements.
• Identify opportunities to improve content effectiveness, engagement, and growth.
• Prepare social media strategy reports and campaign evaluations.
• Present insights and recommendations to stakeholders.
• Monitor platform trends and recommend strategic adjustments.

Skills

Social media marketing

Audience research

Campaign planning

Analytics & reporting

Communication

Collaboration

Portfolio

Education

Bachelor's degree in Communications, Marketing, Digital Marketing, or related field

Job description

Social Media Strategy

• Develop social media strategies, content pillars, and platform approaches based on client objectives.
• Conduct audience research, competitor analysis, and trend monitoring to identify opportunities.
• Define social media objectives, KPIs, and performance targets.

Content Planning & Direction

• Establish content direction and messaging guidelines for the Creative and Social Media teams.
• Collaborate with Account, Creative, and KOL teams to align social media plans with campaign objectives.

Performance Analysis & Optimization

• Analyze social media performance, audience behavior, and campaign results.
• Evaluate performance against KPIs and recommend strategic improvements.
• Identify opportunities to improve content effectiveness, engagement, and audience growth.

Reporting & Evaluation

• Prepare social media strategy reports and campaign evaluations.
• Present insights and recommendations to relevant stakeholders.
• Monitor platform trends and recommend strategic adjustments.

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Marketing, or a related field.
• 1–2 years of experience in social media or digital marketing; fresh graduates with relevant internship experience are welcome.
• Good understanding of social media platforms, content formats, and digital trends.
• Able to conduct audience research, competitor analysis, and trend monitoring.
• Familiar with content planning, content pillars, content calendars, and campaign briefs.
• Strong analytical skills with the ability to interpret social media metrics and prepare performance reports.
• Good communication, creative thinking, and collaboration skills.
• Portfolio showcasing relevant social media projects or campaign work is required.