Junior Social Media Specialist

AdTree Digital Indonesia; Jakarta Selatan; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

Adtree Digital Indonesia is seeking a content creator to translate briefs into engaging content across Instagram, TikTok, and other platforms.

You will manage multiple projects, write copy and scripts when required, and collaborate with Creative and Account teams to deliver brand-aligned content.

Qualifications

• 1–2 years of experience in content creation, ideally in an agency or creative setting.
• Experience handling social media content for Instagram, TikTok, and related platforms.
• Experience developing brand content beyond daily posting or admin content.
• Strong understanding of social media trends and platform formats.
• Able to translate trends and audience behavior into relevant content ideas.

Responsibilities

• Take ideas from brief to concept to execution, including copy/scripts when needed.
• Adapt ideas across formats/platforms while preserving brand tone.
• Manage multiple projects and deadlines in a fast-paced environment.
• Collaborate closely with Creative, Account, and internal teams, iterating on direction and feedback.
• Translate trends and cultural moments into engaging content ideas.

Skills

Content creation

Social media content

Instagram content

TikTok content

Brand content development

Trend translation

Copywriting

Time management

Team collaboration

Job description

Company Description

Adtree Digital Indonesia is Digital & MCN Agency Company established in 2020. Our specialization at Paid Ads, Digital Marketing, SEO, SEM, Website Development, Digital Advertising, Influencer Marketing, Talent Management, Social Media Maintenance and Creative Campaign.

About The Role

In this role, you will take ideas from brief to concept to execution, including writing copy and scripts, while translating trends, audience behavior, and cultural moments into engaging content that stays true to each brand's tone of voice. You will adapt ideas across formats and platforms, manage multiple projects and deadlines, and collaborate closely with Creative, Account, and other internal teams, iterating based on creative direction and client feedback.

Job Requirements

Minimum 1–2 years of experience in content creation, preferably within an agency and creative environment.

Experienced in handling social media content, particularly for Instagram, TikTok, and other relevant social media platforms.

Has experience developing brand content, not only daily social media posting or administrative content.

Has a strong understanding of social media trends, audience behavior, and platform-specific content formats.

Insightful and able to translate trends, audience behavior, and cultural moments into relevant content ideas.

Able to develop content ideas from brief → concept → content execution, including writing copy/scripts when required.

Strong understanding of TikTok and Instagram content, including hooks, storytelling, formats, and engagement mechanics.

Able to adapt one idea into different formats/platforms while maintaining the brand's communication.

Comfortable handling multiple projects and deadlines simultaneously.

Able to prioritize tasks and work efficiently in a fast-paced environment.

Good communication and collaboration skills, especially when working with Creative, Account, and other internal teams.

Able to receive feedback and iterate content based on creative direction and client requirements.

Strong attention to detail and understanding of brand tone of voice and communication guidelines.

Proactive, curious, and willing to continuously explore new content formats, trends, and social media behavior.

Portfolio of relevant social media and/or brand content work is required.