Social Media Specialist

Amexina Cantika Indonesia; Tangerang; On-site; IDR 108,000,000 - 180,000,000; Full time

Job summary

Amexina Cantika Indonesia is seeking a hands-on Social Media Specialist to craft and lead our brand's online presence from our Tangerang base. You will shape content, manage communities, and optimize campaigns across Facebook, Instagram, and TikTok to boost engagement and visibility.

You will collaborate with design and product teams, monitor trends, and report on performance to drive ROI and brand consistency across channels.

Qualifications

• 2–4 years of proven experience in social media roles.
• Experience across Facebook, Instagram, TikTok and similar platforms.
• Strong written/verbal communication and on-brand storytelling.
• Familiarity with social media analytics and performance reporting.
• Basic graphic design or video editing skills preferred.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Create, curate, and schedule content across platforms.
• Engage with communities and manage daily social interactions.

Skills

Social media strategy

Content creation

Community management

Analytics

Campaign optimisation

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Meta Business Suite

Canva

Video editing basics

Job description

About the role

We are seeking a talented and creative Social Media Specialist to join the Marketing & Communications team at Amexina Cantika Indonesia. This is a full-time position based in Tangerang, Banten, where you will play a crucial role in developing and executing our brand's social media strategy. As a Social Media Specialist, you will be responsible for building and maintaining our online presence across multiple platforms, driving engagement with our audience, and supporting our broader brand management objectives. This role is essential to our efforts to establish Amexina Cantika Indonesia as a leading brand in our industry, and you will have the opportunity to make a significant impact on our brand's visibility and reputation in the digital space.

What you'll be doing

Minimum 6 months of experience working in the beauty industry, preferably in skincare, cosmetics, or personal care brands.

Developing and implementing comprehensive social media strategies aligned with brand objectives and business goals

Creating, curating and scheduling engaging content across all social media platforms, including Facebook, Instagram, TikTok, and other relevant channels

Managing daily social media operations, including community management, responding to comments and messages, and fostering meaningful conversations with our audience

Monitoring social media trends, competitor activity and industry insights to identify opportunities for brand differentiation and growth

Analysing social media performance metrics and creating detailed reports to measure campaign effectiveness and return on investment

Collaborating with internal teams including design, content creation and product development to ensure consistent brand messaging

Managing social media advertising campaigns and optimising ad spend to achieve target demographics and conversion goals

Identifying and engaging with key influencers and brand ambassadors to expand our reach and credibility

Staying updated on social media platform updates, algorithm changes and best practices to maintain competitive advantage

Creating visual content or coordinating with graphic designers and videographers to ensure high-quality brand assets

What we're looking for

Proven experience of 2-4 years working as a Social Media Specialist, Social Media Manager or similar role within marketing and communications

Demonstrated expertise in managing multiple social media platforms and understanding the unique characteristics of each channel

Strong proficiency in using social media management tools and analytics platforms such as Hootsuite, Buffer, Meta Business Suite or similar software

Excellent written and verbal communication skills with the ability to craft compelling, on-brand content

Creative thinking and the ability to develop innovative content ideas that resonate with target audiences

Knowledge of social media advertising, including campaign setup, audience targeting and budget optimisation

Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations

Proficiency in basic graphic design or video editing software, or willingness to learn

Understanding of brand management principles and the ability to maintain brand consistency across all channels

Excellent organisational skills with the ability to manage multiple projects and meet tight deadlines

Familiarity with the Indonesian social media landscape and consumer behaviour is preferred

Bachelor's degree in Marketing, Communications, Business or a related field is advantageous