Social Media Specialist

Somethinc - BeautyHaul; Jakarta Barat; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

Beautyhaul in Jakarta Barat seeks a dynamic social media content strategist to manage Somethinc’s social media presence. You will create content plans, monitor performance, and work with the creative team to craft engaging posts for events and product launches.

The role requires comfort in front of the camera, copywriting skills, and ability to analyze engagement metrics. Office-based position in Kembangan, Jakarta Barat.

Qualifications

• Experience in social media management and content writing/copywriting.
• Experience at a creative agency or beauty company.
• Familiar with beauty industry trends and persuasive copywriting.

Responsibilities

• Create plans and execute social media content for Somethinc.
• Conduct monitoring and reviews related to the created content.
• Manage the social media for the brand in collaboration with the creative team.
• Coordinate with internal teams to create advertising posts for events and product releases.
• Track and report on social media insights (traffic, engagement, shares, conversion rates).

Skills

Social media management

Copywriting

Content creation

Video editing

Campaign analytics

Cross-functional communication

Tools

CapCut

VN

Job description

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followings. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities:

• Create plans and execute them related to the social media content for Somethinc.
• Conduct monitoring and reviews related to the created content.
• Manage the social media for the brand in collaboration with the creative team.
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles & product releases).
• Track & report on social media insights (traffic, engagement, shares, conversion rates).

Requirements:

• Has experience in handling social media & content writing copywriting.
• Has experience working at a creative agency or beauty company.
• Up to date with the trend especially in Beauty Industry, knows how to use catchy words to persuade viewers.
• Comfortable being in front of a camera.
• Skilled in simple video-editing (Capcut / VN).
• Willing to Work From Office (Kembangan, Jakarta Barat).

We have a 'CREATED' culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, who will always learn and do the right thing.