Social Media Specialist

PT. RUI LANG TECHNOLOGY; Jakarta Selatan; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT. RUI LANG TECHNOLOGY in Jakarta seeks a Social Media Specialist to lead Instagram and TikTok content for Indonesian skincare audiences, crafting engaging captions and localized tutorials that fit trending beauty styles.

You will monitor trends, collaborate with local micro-influencers, and optimize posts for engagement and conversion across Asia, using Canva, CapCut, and analytics tools to measure performance.

Qualifications

• Fluent English; able to work in English.
• 1–2 years’ skincare/beauty social media experience (Instagram/TikTok).
• Willingness to manage social media for the Asian market with local trend adaptation.
• Basic photo/video editing skills (Canva, CapCut) and analytics proficiency.

Responsibilities

• Develop and execute Instagram (Feed/Reels/Stories) and TikTok strategies for Indonesian skincare consumers.
• Create localized content: skincare tutorials, product demos, ingredient spotlights, aligned with Indonesian trends.
• Manage daily posting, community engagement (comments/DMs), and analyze performance via analytics tools.
• Adapt social media strategies for targeted Asian regions with local market preferences.

Skills

Social media strategy

Instagram marketing

TikTok marketing

Content localization

English writing

Tools

Canva

CapCut

Analytics tools

Job description

• Develop and execute Instagram (Feed/Reels/Stories) and Tiktok strategies tailored to Indonesian skincare consumers.

• Create localized content: skincare tutorials, product demos, ingredient spotlights, and videos aligned with Indonesian beauty trends.

• Manage daily posting, community engagement (comments/DMs), and analyze performance via social media analytics tools.
• Adapt and execute social media strategies for targeted Asian regions, tailoring content to meet the specific consumer preferences and beauty trends of the local market.

• Write compelling captions that match the brand’s tone of voice.

• Identify the latest social media trends and incorporate them into content strategies.

• Collaborate on product launches/promotions and partner with local skincare micro-influencers to amplify reach.

• Leverage in-depth understanding of Indonesian consumer preferences to optimize content for engagement and conversion.

Requirements

• Fluent English (able to use English as the working language).

• 1-2 years of proven social media experience in the skincare/beauty industry (Instagram/TikTok focus).
• Willingness to handle and oversee social media platforms for the Asian market, with a focus on localized trends and cross-cultural communication.

• Deep knowledge of International skincare consumer preferences, local beauty trends, and social media behaviors.

• Basic photo/video editing skills (Canva, CapCut) and proficiency in analytics tools.
• Beauty enthusiast, extroverted, & has a unique writing personality.

• Strong creative writing skills in both Bahasa Indonesia and English, with the ability to adapt tone for platform audiences.

Your application will include the following questions:

• How many years' experience do you have as a Social Media Specialist?
• What's your expected monthly basic salary?
• Which of the following languages are you fluent in?
• Which of the following types of qualifications do you have?
• How would you rate your English language skills?
• Which of the following Adobe products are you experienced with?