Social Media Specialist

CREATOROOM; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 535,680,000 - 870,480,000; Full time

Job summary

Creatoroom is seeking a creative Social Media Specialist to turn products and ideas into engaging content across Instagram, TikTok, and more. You will shoot, edit, and publish short-form videos and photos that showcase our 3D-printed products and unique lifestyle accessories.

You will manage content calendars, monitor trends, collaborate with internal teams, and optimize content for engagement and conversions.

Qualifications

• Fresh graduate with interest in social media management or related role.
• Strong understanding of Instagram and TikTok short-form trends.
• Ability to shoot and edit engaging videos independently.
• Proficiency in CapCut, Canva or similar tools.
• Basic photography, videography, and visual composition skills.
• Good copywriting and storytelling skills.
• Creative, detail-oriented, proactive in fast-paced environments.
• Ability to manage multiple brands while preserving distinct identities.
• Strong communication and time-management skills.
• Portfolio showcasing previous social content or relevant work.

Responsibilities

• Develop and execute social media content strategies for Creatoroom and its brands.
• Plan, manage, and maintain content calendars for Instagram, TikTok, and other platforms.
• Create engaging content including Reels, TikTok videos, product photography, Stories and carousels.
• Write captions, hooks, and calls to action aligned with each brand's identity.

Skills

Instagram

TikTok

Video editing

Copywriting

Photography

Time management

Brand storytelling

Brand collaboration

Tools

CapCut

Canva

Adobe Photoshop

Lightroom

Premiere Pro

Job description

Creatoroom is a creative business specializing in 3D-printed products, personalized gifts, and unique lifestyle accessories. Through our brands, including Mini Racquet Club and Useless Stuff, we bring creative ideas into physical products.

We're looking for a creative, proactive, and hands-on Social Media Specialist who understands how to turn products, ideas, and trends into engaging content that builds our brands and drives sales.

Job Description & Responsibilities

About Creatoroom

Creatoroom is a creative business specializing in 3D-printed products, personalized gifts, and unique lifestyle accessories. Through our brands, including Mini Racquet Club and Useless Stuff, we bring creative ideas into physical products.

1. Social Media & Content Management

• Develop and execute social media content strategies for Creatoroom and its brands.
• Plan, manage, and maintain content calendars for Instagram, TikTok, and other relevant platforms.
• Create engaging content, including Reels, TikTok videos, product photography, Stories, and carousel posts.
• Write engaging captions, hooks, and calls to action aligned with each brand's identity.
• Monitor trends and identify opportunities to create relevant, shareable content.

2. Content Production

• Shoot and edit short-form videos and product photography.
• Develop creative concepts for product showcases, behind-the-scenes content, tutorials, and promotional campaigns.
• Collaborate with the internal team to highlight new products, launches, and creative processes.
• Maintain consistent visual quality and brand identity across all content.

3. Brand Growth & Engagement

• Develop initiatives to increase brand awareness, engagement, and follower growth.
• Monitor comments, audience interactions, and relevant social media conversations.
• Identify potential collaborations with creators, influencers, and communities.
• Support product launches, campaigns, and promotional activities.

4. Performance & Optimization

• Monitor content performance, including reach, engagement, views, profile visits, and conversions.
• Prepare regular performance reports with actionable insights.
• Experiment with different content formats, hooks, and posting strategies.
• Continuously improve content performance based on data and audience feedback.

Must Have

• Fresh graduate that has high interest in social media management, content creation, or a related role.
• Strong understanding of Instagram, TikTok, and short-form video trends.
• Ability to shoot and edit engaging videos independently.
• Proficiency in content creation tools such as CapCut, Canva, or similar applications.
• Basic photography, videography, and visual composition skills.
• Good copywriting and storytelling skills.
• Creative, detail-oriented, proactive, and comfortable working in a fast-paced environment.
• Ability to manage multiple brands while maintaining their distinct identities.
• Strong communication and time-management skills.
• Portfolio showcasing previous social media content or relevant creative work.

Nice to Have

• Experience working with lifestyle, accessories, creative products, or e-commerce brands.
• Understanding of social media analytics and content performance.
• Experience with Meta Ads or TikTok Ads.
• Familiarity with influencer marketing, UGC, and community collaborations.
• Basic knowledge of Adobe Photoshop, Lightroom, or Premiere Pro.
• Familiarity with AI-assisted content creation tools.

What We're Looking For

Someone who:

• Enjoys creating content and experimenting with new ideas.
• Can turn everyday products into interesting social media stories.
• Understands that good content should be both visually appealing and commercially relevant.
• Takes ownership from ideation to execution.
• Is comfortable working with a small, collaborative, and growing team.