Social Media Specialist

Pintarnya; Jakarta Pusat; Hybrid; IDR 89,280,000 - 178,560,000; Full time

Job summary

Pintarnya is seeking a dynamic Social Media Specialist to plan, create, and edit short-form videos to showcase our gold products. You will manage content calendars, write brand-focused captions, and engage with customers to drive store visits.

The ideal candidate has 1-3+ years of experience, a strong video portfolio, and familiarity with TikTok/Instagram trends. Retail/consumer brand experience is a plus.

Qualifications

• Bachelor’s degree in a related field.
• 1-3+ years of experience as a Social Media Specialist, Content Creator, or similar role with a strong short-form video portfolio.
• Social-native and familiar with TikTok/Instagram trends, viral content, meme formats, and online culture.
• Able to create content end-to-end: ideation, shooting, editing, hooks, captions, and CTAs.
• Comfortable appearing on camera and producing multiple content pieces per week.
• Understands what makes content perform, including hooks, timing, sounds, angles, and audience engagement.

Responsibilities

• Plan, create, and edit short-form videos (Reels, TikToks, Shorts) and content showcasing our gold products.
• Maintain a consistent content calendar aligned with new store openings, product launches, and seasonal promotions.
• Write clear, brand-focused captions with strong calls to action.
• Respond to customer comments, messages, and inquiries about product details, store locations, and pricing.
• Drive foot traffic to physical store locations by promoting local events, store openings, and in-store promotions.
• Identify and coordinate collaborations with relevant influencers and partners.
• Track weekly engagement, reach, and audience growth metrics across platforms.
• Stay up to date on social media trends, viral audio, and retail marketing tactics.

Skills

Short-form video

Content creation

On-camera presence

Brand storytelling

Education

Bachelor’s degree

Tools

Kling

Veo

ChatGPT

Claude

Gemini

Job description

Job Description

• Plan, create, and edit short-form videos (Reels, TikToks, Shorts) and content showcasing our gold products.
• Maintain a consistent content calendar aligned with new store openings, product launches, and seasonal promotions.
• Write clear, brand-focused captions with strong calls to action.
• Respond to customer comments, messages, and inquiries about product details, store locations, and pricing.
• Drive foot traffic to physical store locations by promoting local events, store openings, and in-store promotions.
• Identify and coordinate collaborations with relevant influencers and partners.
• Track weekly engagement, reach, and audience growth metrics across platforms.
• Stay up to date on social media trends, viral audio, and retail marketing tactics.

Requirements

• Bachelor’s degree in a related field.
• 1-3+ years of experience as a Social Media Specialist, Content Creator, or similar role, with a strong short-form video portfolio.
• Social-native and highly familiar with TikTok/Instagram trends, viral content, meme formats, and online culture.
• Able to create content end-to-end: ideation, shooting, editing, hooks, captions, and CTAs.
• Comfortable appearing on camera and producing multiple content pieces per week.
• Understands what makes content perform, including hooks, timing, sounds, angles, and audience engagement.
• Basic understanding of social media metrics and able to use insights to improve content.
• Fast, creative, adaptable, open to feedback, and willing to experiment.
• Experience in retail, fintech, or consumer brands is a plus.
• Proven high-performing content (1M+ views or repeated FYP hits) and familiarity with AI tools such as Kling, Veo, ChatGPT, Claude, or Gemini are pluses.