Social Media Specialist

PT Dunia Kido Indonesia; Jakarta Utara; On-site; IDR 111,600,000 - 167,400,000; Full time

Benefits offered by this job

Professional growth opportunities

Collaborative workspace

Modern office in Kebayoran Lama

Job summary

PT Dunia Kido Indonesia is seeking a social media specialist to own our brand presence across TikTok, Instagram, Facebook, and beyond. You’ll create daily content, respond to followers, and manage community engagement from Kebayoran Lama, Jakarta.

You will track performance, stay ahead of trends, and collaborate with Design and Marketing to drive brand growth and revenue targets.

Qualifications

• 2+ years of experience managing social media accounts for a brand, agency, or business.
• Proven track record of growing engagement and followers on TikTok, Instagram, and Facebook.
• Strong copywriting skills with adaptable tone per platform.
• Hands-on experience creating and editing short-form video content.

Responsibilities

• Create and execute a comprehensive social media strategy aligned with brand goals.
• Produce daily content (copy, images, short videos) tailored to each platform.
• Maintain a consistent posting schedule across platforms.
• Moderate comments, respond to DMs, and engage with the community.

Skills

Content strategy

Copywriting

Social media growth

Community engagement

Tools

CapCut

Meta Business Suite

Job description

Job Description: Social Media Specialist
Full-time — Kebayoran Lama, Jakarta

PT Dunia Kido Indonesia (Mamiko • Hommix • Parklon)

About the Role

We're looking for a creative, data-driven Social Media Specialist to own our brand's presence across TikTok, Instagram, Facebook, and beyond. You'll conceptualize and produce daily content that stops the scroll, stay ahead of trends and platform shifts, and serve as the community's go-to voice — engaging followers, managing DMs, and building brand loyalty.

What You’ll Do

Create and execute a comprehensive social media strategy that aligns with overall brand goals and marketing campaigns.

Conceptualize, write, and produce engaging daily content (copy, images, and short-form video) tailored to specific platforms.

Maintain a consistent posting schedule across all platforms (TikTok, Instagram, Facebook, etc.)

Actively moderate comments, respond to DMs, and engage with the community to build brand loyalty and trust.

Stay ahead of viral trends, audio, and platform algorithm changes to ensure the brand remains relevant and "first to market."

Identify and outreach to influencers for collaborations, managing the relationship from seeding to content approval.

Ensure all profiles are optimized with up-to-date links, bios, and highlights to maximize conversion potential.

Track weekly and monthly performance metrics to identify what works and what needs a pivot.

Work closely with the Design and Sales & Marketing teams to ensure visual consistency and that social efforts support revenue targets.

Act as the "guardian" of the brand’s tone, ensuring every post and reply sounds authentic and consistent.

Regularly monitor competitors’ social activities to identify gaps and opportunities for differentiation.

What We’re Looking For

2+ years of experience managing social media accounts for a brand, agency, or business, Ideally within the FMCG or Home & Living sectors.

Proven track record of growing engagement and following across TikTok, Instagram, and Facebook

Strong copywriting skills with the ability to adapt tone and style per platform

Hands-on experience creating and editing short-form video content (e.g., CapCut or similar tools)

Familiarity with social media management and analytics tools (e.g., Meta Business Suite or similar tools)

Deep understanding of platform algorithms, trends, and best practices

Experience with influencer outreach and relationship management

Strong communication and collaboration skills for working cross-functionally with Design and Marketing teams

Ability to analyze performance data and translate insights into actionable strategy

A keen eye for brand consistency, tone, and visual identity

Highly organized with the ability to manage multiple platforms and deadlines simultaneously

What We Offer

Professional growth & learning opportunities

Supportive and collaborative creative workspace

Modern office in Kebayoran Lama, Jakarta

Opportunity to work with popular & fast-growing consumer brands

About Parklon Indonesia

Parklon Indonesia was founded in 2011 by a mother driven to provide the best safety and environment for her children, under PT. Dunia Kido Indonesia.

At PT. Dunia Kido Indonesia, we are committed to giving parents and children across Indonesia only the best, ensuring the safety of every child so parents can be fully present in their growth and learning journey.

We continuously invest in research to improve our products and meet the world's leading safety certifications. Our products have passed SGS, EN71, and BPA-Free standards, as well as Walmart and Costco audits. We never compromise on quality, because your child's safety is always our top priority.

About Parklon Indonesia

Parklon Indonesia was founded in 2011 by a mother driven to provide the best safety and environment for her children, under PT. Dunia Kido Indonesia.

At PT. Dunia Kido Indonesia, we are committed to giving parents and children across Indonesia only the best, ensuring the safety of every child so parents can be fully present in their growth and learning journey.

We continuously invest in research to improve our products and meet the world's leading safety certifications. Our products have passed SGS, EN71, and BPA-Free standards, as well as Walmart and Costco audits. We never compromise on quality, because your child's safety is always our top priority.