Social Media Specialist

PT. Kaya Mulia Anugrah; Jakarta Selatan; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

PT. Kaya Mulia Anugrah is seeking a content and social media specialist to develop strategy, grow platforms, and craft on-brand copy for campaigns. You will work closely with marketing and creative teams to ensure cohesive messaging and analyze performance to continuously improve engagement.

The role requires 2+ years of experience, excellent English copywriting, and a passion for fashion and retail trends. If you love fast-paced fashion content, this is a great fit.

Qualifications

• Minimum 2 years of proven experience in content planning and social media management.
• Excellent command of English with strong copywriting skills.
• Energetic, idea-driven, up-to-date with trends and fast in responding on social platforms.
• Keen eye for detail and highly creative in ideation.
• Familiarity with social media tools and analytics platforms.
• Passion and experience for fashion and understanding of the retail industry is preferred.

Responsibilities

• Develop and execute content strategies to enhance brand visibility and engagement.
• Manage and grow social media platforms (Instagram, TikTok, etc.).
• Create compelling, on-brand copy for campaigns, captions, and website content.
• Collaborate with marketing and creative teams to ensure cohesive messaging.
• Analyze content performance and provide actionable insights for improvement.
• Stay updated on the latest social media trends and algorithms.

Skills

Content planning

Copywriting

Social media management

Briefing content

Analytics

Trend awareness

Attention to detail

Creativity

Fashion knowledge

Retail industry understanding

Tools

Social media analytics platforms

Job description

Develop and execute content strategies to enhance brand visibility and engagement

Manage and grow our social media platforms (Instagram, TikTok, etc.)

Create compelling, on-brand copy for campaigns, captions, and website content

Collaborate with the marketing and creative teams to ensure cohesive messaging

Analyze content performance and provide actionable insights for improvement

Stay updated on the latest social media trends and algorithms

REQUIREMENTS:

Minimum of 2 year or more of proven experience in content planning, copywriting, content briefing, and social media management

Excellent command of English, with strong copywriting skills

Energic, full of ideas, up to date with trends, fast response and passionate handling social media platform

A keen eye for detail and highly creativity in content ideation

Familiarity with social media tools and analytics platforms

Passion & experience for fashion and understanding of the retail industry is preferred