Social Media Specialist

Mighty Minds Preschool; Jakarta Pusat; Hybrid; IDR 89,280,000 - 133,920,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Flexible work

Health benefits

Career progression

Collaborative culture

Work-life balance

Job summary

Mighty Minds Preschool in Jakarta Raya seeks a creative Social Media Specialist to develop and manage our social strategy across Instagram, Facebook, TikTok, and LinkedIn. You will craft engaging content, monitor analytics, collaborate with educators and marketing, and drive enrolment while growing our online community in the Jakarta region.

The role is full-time, based in Jakarta, with emphasis on innovation, community engagement, and keeping messaging aligned with our mission to support early

Qualifications

• 2–3 years in social media or digital marketing within childcare or education.
• Proven multi-platform management with strong content skills.
• Experience with paid campaigns and budget management.
• Excellent written and verbal communication in Indonesian and English.

Responsibilities

• Develop and implement social media strategies across Instagram, Facebook, TikTok and LinkedIn.
• Create, curate and schedule posts, stories, reels and videos showcasing facilities and programmes.
• Engage communities by replying to comments and messages promptly and professionally.
• Monitor analytics, track growth and provide insights for strategy refinement.
• Collaborate with educators, management and marketing to align messaging.

Skills

Social media management

Content creation

Analytics interpretation

Paid social advertising

Budget management

Copywriting

Team collaboration

Indonesia-English fluency

Tools

Buffer

Hootsuite

Meta Business Suite

Job description

About us

Mighty Minds Preschool is a leading early childhood education provider dedicated to nurturing young minds and fostering a love of learning in a safe, stimulating and supportive environment. We are committed to delivering high-quality preschool education that combines innovative teaching methods with a strong focus on child development and wellbeing. Our mission is to create a positive impact on the lives of children and families whilst building a reputation as a trusted partner in early childhood education.

About the role

We are seeking a talented and creative Social Media Specialist to join our Marketing & Communications team at Mighty Minds Preschool. This is a full-time position based in Jakarta Raya. In this role, you will be responsible for developing, implementing and managing our social media strategy across multiple platforms to enhance our brand presence, engage with our community and attract prospective families to our preschool. You will play a crucial part in building our online community and establishing Mighty Minds Preschool as a thought leader in early childhood education within the Jakarta region.

Key responsibilities

• Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok and LinkedIn to align with organisational goals and target audience preferences
• Create, curate and schedule engaging content including posts, stories, reels and videos that showcase our preschool facilities, educational programmes, student activities and success stories
• Manage daily social media activities including responding to comments, messages and enquiries in a timely and professional manner to build community engagement
• Monitor social media analytics and performance metrics to track campaign effectiveness, audience growth and engagement rates, providing regular reports and insights to inform strategy refinement
• Collaborate with internal teams including educators, management and marketing staff to gather content ideas and ensure messaging consistency across all platforms
• Design and implement social media campaigns to promote enrolment, special events, educational initiatives and seasonal programmes
• Stay updated with the latest social media trends, algorithm changes and best practices to ensure our content remains fresh, relevant and competitive
• Manage social media budget and paid advertising campaigns on Facebook and Instagram to maximise reach and engagement amongst target demographics
• Build and maintain relationships with parent communities, responding to feedback and fostering a positive online brand reputation
• Conduct competitor analysis and identify opportunities to differentiate our brand messaging and content strategy

What we're looking for

• Proven experience of at least 2–3 years working as a Social Media Specialist, Digital Marketing professional or similar role within the education, childcare or family services sector
• Demonstrable expertise in managing multiple social media platforms with a strong understanding of platform-specific best practices and audience behaviour
• Proficiency in social media management tools such as Buffer, Hootsuite, Meta Business Suite or similar platforms
• Experience creating visually appealing and engaging content including graphic design, video editing or photography skills (or willingness to learn)
• Strong understanding of social media analytics and ability to interpret data to optimise campaign performance and inform strategic decisions
• Excellent written and verbal communication skills with the ability to craft compelling copy that resonates with target audiences
• Creative thinking and ability to generate innovative content ideas that align with brand values and resonate with families and educators
• Knowledge of Instagram, Facebook, TikTok and LinkedIn algorithms and best practices for each platform
• Fluency in Indonesian and English (both written and spoken) essential
• Strong organisational skills with ability to manage multiple projects simultaneously and meet deadlines
• Familiarity with early childhood education, child development or family-focused organisations is highly desirable
• Experience with paid social media advertising and budget management is preferred

What we offer

• At Mighty Minds Preschool, we believe in investing in our employees and creating a workplace where creativity, collaboration and professional growth are valued.
• We offer competitive remuneration commensurate with experience and qualifications.
• Beyond salary, we provide access to professional development opportunities including training in digital marketing trends and tools, allowing you to stay current with industry best practices.
• We foster a supportive, inclusive work environment where your ideas are heard and your contributions are recognised.
• As part of our commitment to work-life balance, we offer flexible working arrangements where feasible and a collaborative culture that encourages innovation and creativity.
• We also provide health and wellness benefits to support your overall wellbeing, alongside opportunities for career progression within our growing organisation.
• You will have the opportunity to work with a passionate team dedicated to making a positive impact on children's lives and families' education experiences.

Welcome to Mighty Minds!

Here at Mighty Minds, we aim to nurture children’s passion to influence change through a creative and interactive curriculum with emphasis on fostering a spirit of discovery and enjoyment in learning. At our school, academics come wrapped in rich layers of imaginative, cultural, creative and experiential learning, but most importantly, we are committed to bring out excellence in every child by cultivating self-confidence and principled young minds.

To bring out the best in every child, we focus on providing the foundation of interpersonal relationships, passionate teachers and parents’ involvement to create an inspiring and collaborative place for children to develop their love for learning, and thus, giving them a reason to celebrate their future.

At Mighty Minds, you can rest assured that your children are in the caring hands of teachers who are passionate about their education and emotional development and love to be around them. They will grow in a supportive environment that is not only challenging and stimulating for their minds, but also one where they are respected as unique and distinct individuals. We want to know what makes your children laugh, and what makes them jump with glee. We want to get to know and let them be the real them!

Trust us with your little wonders and give them the best wonder years of their childhood.

Come and discover the Mighty Minds difference!

Welcome to Mighty Minds!

Here at Mighty Minds, we aim to nurture children’s passion to influence change through a creative and interactive curriculum with emphasis on fostering a spirit of discovery and enjoyment in learning. At our school, academics come wrapped in rich layers of imaginative, cultural, creative and experiential learning, but most importantly, we are committed to bring out excellence in every child by cultivating self-confidence and principled young minds.

To bring out the best in every child, we focus on providing the foundation of interpersonal relationships, passionate teachers and parents’ involvement to create an inspiring and collaborative place for children to develop their love for learning, and thus, giving them a reason to celebrate their future.

At Mighty Minds, you can rest assured that your children are in the caring hands of teachers who are passionate about their education and emotional development and love to be around them. They will grow in a supportive environment that is not only challenging and stimulating for their minds, but also one where they are respected as unique and distinct individuals. We want to know what makes your children laugh, and what makes them jump with glee. We want to get to know and let them be the real them!

Trust us with your little wonders and give them the best wonder years of their childhood.

Come and discover the Mighty Minds difference!

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