Social Media Specialist

Eser Perfumery; Jakarta Pusat; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

Eser Perfumery in Jakarta is seeking a skilled Social Media Manager to craft and execute daily content across platforms, aligned with brand campaigns and product launches.

You will tailor captions for each channel, manage community interactions, and monitor performance metrics to drive engagement and growth.

With 2+ years in social media management, you will leverage trends and influencer partnerships to strengthen the brand's beauty and lifestyle presence in Indonesia.

Qualifications

• Bachelor’s degree with minimum GPA of 3.00.
• At least 2 years of experience in social media management.
• Experience in beauty/fragrance or lifestyle industries.
• Strong understanding of digital media trends and influencer marketing.
• Proficient in Microsoft Office and Google Workspace.
• Excellent communication, time management, and teamwork.
• Strong data interpretation and analytics for social media metrics.

Responsibilities

• Develop and execute daily and weekly social media content aligned with brand objectives and marketing campaigns.
• Create captions tailored to each platform.
• Manage daily social media community interactions.
• Monitor and analyze key social media performance metrics.
• Prepare monthly social media performance reports with actionable insights.
• Monitor industry trends and platform updates to keep strategies relevant.

Skills

Social media management

Communication skills

Time management

Interpersonal skills

Teamwork

Analytical skills

Brand trends

Education

Bachelor’s degree with GPA 3.00

Tools

Microsoft Office

Google Workspace

Job description

• Develop and execute daily and weekly social media content aligned with brand objectives and marketing campaigns.
• Create clear, engaging, and brand-aligned captions tailored to each platform’s audience and communication style.
• Manage daily social media community interactions by responding promptly to comments, direct messages, and brand mentions.
• Monitor and analyze key social media performance metrics, including reach, impressions, engagement rate, click-through rate (CTR), and follower growth.
• Prepare monthly social media performance reports, providing actionable insights and recommendations to improve content effectiveness.
• Monitor industry trends, competitor activities, audience behavior, and platform algorithm updates to ensure social media strategies remain relevant and effective.

Qualifications:

• Bachelor’s degree in any major with a minimum GPA of 3.00.
• Min. of 2 years of experience in social media management or a related role,
• Experience in beauty, fragrance, or lifestyle industries.
• Strong understanding of digital media trends, KOL and influencer marketing, and social media platforms.
• Proficient in Microsoft Office and Google Workspace.
• Strong communication, time management, interpersonal, and teamwork skills.
• Detail-oriented, with strong analytical skills and the ability to interpret social media performance data.