Social Media Manager - Luxury Brands & Campaigns

Luxehouze; Jakarta Pusat; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

Luxehouze seeks an accomplished Social Media Manager to own the social strategy for Watches and Fashion across Indonesia and Singapore. You will plan monthly content calendars, lead campaigns, and collaborate with internal teams to ensure brand-aligned, high-impact content.

The ideal candidate has 6–8 years in social media, with luxury/retail experience, strong analytics, and ability to drive growth and ROI in a fast-paced environment. This role is based in Jakarta with on-site collaboration.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 6–8 years of experience in Social Media Marketing, with at least 2 years in a managerial or team leadership role.
• Experience in luxury, fashion, beauty, retail, or e-commerce is highly preferred.
• Strong expertise in developing and executing social media strategies, with the ability to identify emerging trends and translate them into initiatives that drive audience growth, engagement, and brand awareness.
• Proven track record of creating and optimizing high-performing social media content that increases engagement, community growth, and business impact.

Responsibilities

• Develop and execute monthly social media strategies for Watches and Fashion brands across Indonesia & Singapore.
• Plan and manage monthly content calendars aligned with business and marketing objectives.
• Lead content strategy and campaign planning across all social media channels.
• Drive creative content ideation and development in collaboration with internal and external teams.
• Ensure all content aligns with brand guidelines and social media best practices through close collaboration with the Brand and Social Media Manager.
• Analyze weekly social media performance and provide actionable insights for optimization.
• Manage social listening across platforms to identify customer insights, monitor brand reputation, and uncover growth opportunities.
• Manage and optimize social media platforms (Instagram, TikTok, and YouTube) across Indonesia & Singapore.
• Develop and execute KOL strategy, including identifying, onboarding, and managing influencer partnerships.
• Oversee end-to-end KOL and freelancer management, including coordination, deliverables, and payment processes.
• Plan, allocate, and monitor KOL budgets to maximize campaign effectiveness and ROI.
• Collaborate closely with the Performance Marketing team to optimize paid and organic social media performance.

Skills

Leadership

Strategy & planning

Content creation

Analytics & reporting

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Business Suite

TikTok Analytics

Google Analytics

Sprout Social

Job description

Luxehouze seeks an accomplished Social Media Manager to own the social strategy for Watches and Fashion across Indonesia and Singapore. You will plan monthly content calendars, lead campaigns, and collaborate with internal teams to ensure brand-aligned, high-impact content.

The ideal candidate has 6–8 years in social media, with luxury/retail experience, strong analytics, and ability to drive growth and ROI in a fast-paced environment. This role is based in Jakarta with on-site collaboration.