Social Media Specialist

SKINTIFIC; Jakarta Pusat; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

SKINTIFIC, a fast-growing beauty company in Southeast Asia, seeks a highly creative Social Media Specialist to develop and execute engaging content strategies, manage our social channels, and strengthen brand awareness across digital platforms.

You will stay on top of trends, plan content for Instagram, TikTok, Threads and WhatsApp, collaborate with cross-functional teams, and drive engagement, views and customer acquisition through copy, visuals and campaigns.

Qualifications

• Bachelor’s degree in communications/marketing/management or related field.
• Minimum 2 years in social media or digital marketing.
• Strong expertise in strategy, content planning, and trend analysis.
• Excellent written and verbal English communication skills.
• Strong copywriting to create scripts/content driving engagement and awareness.
• Analytical thinking, creativity, leadership, and project management.
• Experience in community management, influencer partnerships, and campaign optimization.
• Data-driven mindset with a track record of improving engagement and brand awareness.
• Ability to collaborate cross-functionally, meet deadlines, and adapt to feedback.
• Portfolio showing graphic design and creative projects.
• Develop content plans for Instagram, TikTok, Threads and WhatsApp.

Responsibilities

• Stay up to date with social media trends and best practices and bring new ideas.
• Prepare insight reports with recommendations and refine content strategy from data and audience insights.
• Run regular audits of content and strategy to stay on plan and maintain positive brand sentiment.
• Track performance using social media metrics, including engagement rate and follower growth.
• Support planning and execution of social media campaigns, promotions and contests.
• Promote content across networks and actively monitor engagement.
• Plan and manage paid social ads within the marketing budget.
• Post content on schedule and adjust the content plan and posting times for maximum engagement.

Skills

Social media strategy

Content planning

Copywriting

Analytics

Community management

Influencer partnerships

Project management

Cross-functional collaboration

English communication

Portfolio showcasing

Education

Bachelor's degree (S1)

Job description

We are looking for a highly creative and detail-oriented Social Media Specialist to join us, one of the fastest-growing beauty companies in Southeast Asia. This role is responsible for developing and executing engaging social media content strategies, managing our social media presence, and strengthening brand awareness across digital platforms. You will play an important role in creating compelling content, identifying social media trends, driving audience engagement, and collaborating with internal teams to ensure consistent brand communication and impactful digital campaigns.

What We’re Looking For

• Minimum Bachelor’s degree (S1), preferably in Communication Studies, Marketing, or Management, other majors are welcome to apply.
• Minimum 2 years of experience in social media or digital marketing.
• Strong expertise in social media strategy, content planning, storytelling, and trend analysis.
• Excellent written and verbal English communication skills.
• Have a very good copywriting skills that can create scripts/content related to business and drive engagement, views & awareness to our social media account.
• Strong analytical thinking, creativity, leadership, and project management skills.
• Experience in community management, KOL/influencer partnerships, and campaign optimization.
• Data driven mindset with a proven track record of improving engagement, brand awareness, and customer acquisition.
• Able to work collaboratively with cross functional teams, manage deadlines, and adapt to feedback
• Possess a strong portfolio showcasing graphic design and creative projects
• Develop the content plan for social media and its brands (Instagram, Tiktok, Threads, and WhatsApp)

What You’ll Do

• Stay up to date with social media trends, tools and best practices, and bring new ideas to the table
• Prepare insight reports with clear recommendations, and refine the content strategy based on data and audience insights
• Run regular audits of content and strategy to keep them on plan and maintain positive brand sentiment
• Track performance using social media metrics and analytics, including engagement rate and follower growth
• Support the planning and execution of social media campaigns, promotions and contests
• Promote content across social networks and actively monitor engagement (comments, shares, messages)
• Plan and manage paid social media ads within the marketing budget
• Post content on schedule and adjust the content plan and posting times to maximize engagement

Notes: Please submit your portfolio as well.