Digital Advertising Executive

Scarlett Indonesia; Jakarta Barat; Presencial; IDR 133 920 000 - 200 880 000; Tempo integral

Resumo da oferta

Scarlett Indonesia is seeking a Digital Campaigns Specialist to drive lead generation and clinic appointments across Meta, TikTok, and Google Ads. You will optimize campaigns, refine audiences, and partner with CRM and clinic teams to improve lead quality and conversions.

We value a data-driven mindset, familiarity with beauty trends, and at least 2 years in digital advertising, preferably in a beauty-related setting.

Qualificações

• Bachelor's degree in Marketing, Digital Marketing, Communication, or related field.
• Minimum 2 years experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers; beauty clinic/clinic experience a plus.
• Strong understanding of lead generation campaigns.
• Comfortable with data analysis and data-driven decisions.
• Passion for the beauty industry and knowledge of beauty trends.

Responsabilidades

• Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
• Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
• Manage the customer journey from Ads through Lead, Consultation, Booking, to Conversion.
• Collaborate with CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
• Develop audience, offer, content, and creative strategies based on clinic customer behavior.
• Monitor campaign performance and identify opportunities to improve CPL, CAC, and revenue.
• Provide regular campaign performance analysis and actionable recommendations.

Conhecimentos

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

Programmatic

Lead generation

Data analysis

Beauty industry knowledge

Formação académica

Bachelor’s degree in Marketing/Digital Marketing/Communication

Ferramentas

Meta Ads Manager

TikTok Ads Manager

Google Analytics

CRM

Descrição da oferta de emprego

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications

• Hold a Bachelor's Degree in a relevant field, such as Marketing, Digital Marketing, Communication, or any related majors.
• Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers. Experience in a beauty clinic / aesthetic clinic / skin clinic is a plus.
• Possess a strong understanding in handling lead generation campaigns
• Comfortable with data analysis and the ability to make data-driven decisions.
• Demonstrate a personal passion for the beauty industry and in-depth knowledge of beauty trends.

Responsibilities

• Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
• Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
• Manage the customer journey, starting from Ads, Lead, Consultation, Booking, and until conversion to Treatment.
• Work closely with the CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
• Develop audience, offer, content, and creative strategies based on clinic customer behavior.
• Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
• Provide regular campaign performance analysis and actionable recommendations.

Why Scarlett Indonesia?

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.