Social Media Officer

Arkacara; Tangerang; Hybrid; IDR 60,000,000 - 144,000,000; Full time

Job summary

ArkaCara is seeking a Social Media Officer to support its digital presence with luxury branding and engaging content across platforms including Facebook, Instagram, and TikTok. You will plan content calendars, craft captions, edit videos, and help maintain a premium aesthetic across digital assets.

Role emphasizes storytelling, visual design, and collaboration with the team to monitor trends, generate performance insights, and deliver consistent brand messages.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Multimedia, Design, or a related field.
• Proficient in CapCut, Canva, and major social media platforms, particularly Meta: Facebook & Instagram and TikTok.
• Demonstrates strong video editing skills, visual storytelling, and content planning abilities.
• Has a strong sense of luxury aesthetics, premium branding, visual composition, and brand consistency.

Responsibilities

• Develop and maintain weekly and monthly social media content calendars.
• Edit high-quality short-form videos for Instagram Reels, TikTok, and other digital platforms.
• Create visually compelling content, including graphics, carousels, stories, and promotional materials.
• Develop content ideas, captions, hooks, and basic storyboards aligned with the brand's identity.
• Maintain a consistent luxury aesthetic across social media content and digital assets.
• Organize and maintain a structured content library.
• Coordinate content preparation, review, scheduling, and publication.
• Monitor social media trends, audience engagement, and content performance.
• Prepare basic social media performance reports and recommend improvements.

Skills

Video editing

Content planning

Luxury branding

Brand consistency

Portfolio

Education

Bachelor's degree in Marketing/Communications

Tools

CapCut

Canva

Facebook/Instagram/TikTok

Job description

The Social Media Officer is responsible for supporting the company's digital presence through consistent, engaging, and brand-aligned content. This role combines content planning, video editing, visual content creation, and basic performance monitoring to strengthen brand awareness and audience engagement.

Responsibilities

• Develop and maintain weekly and monthly social media content calendars.
• Edit high-quality short-form videos for Instagram Reels, TikTok, and other digital platforms.
• Create visually compelling content, including graphics, carousels, stories, and promotional materials.
• Develop content ideas, captions, hooks, and basic storyboards aligned with the brand's identity.
• Maintain a consistent luxury aesthetic across social media content and digital assets.
• Organize and maintain a structured content library.
• Coordinate content preparation, review, scheduling, and publication.
• Monitor social media trends, audience engagement, and content performance.
• Prepare basic social media performance reports and recommend improvements.

Qualifications

• Diploma or Bachelor's degree in Marketing, Communications, Multimedia, Design, or a related field.
• Proficient in CapCut, Canva, and major social media platforms, particularly Meta: Facebook & Instagram and TikTok.
• Demonstrates strong video editing skills, visual storytelling, and content planning abilities.
• Has a strong sense of luxury aesthetics, premium branding, visual composition, and brand consistency.
• Previous experience in the hospitality industry, particularly in luxury hotels, resorts, villas, or lifestyle brands, is highly preferred.
• Experience creating social media content for luxury, travel, lifestyle, or hospitality brands is an advantage.
• Creative, detail-oriented, organized, and able to manage multiple tasks and meet deadlines.
• Able to work independently, adapt to trends, and collaborate effectively with the team.
• A portfolio showcasing social media content, video editing, and visual storytelling skills is preferred