Social Media Officer

Labelbox Packaging Indonesia; Jakarta Utara; On-site; IDR 60,000,000 - 120,000,000; Part time

Job summary

Durian Garden is seeking a hands-on Social Media Officer who can turn our products, promotions, and store activities into engaging content. You will own content production and day-to-day social media management to build brand awareness and drive visits or orders.

You'll plan content for Instagram, TikTok, and Threads, produce end-to-end content, maintain the content calendar, and ensure the brand's tone and visuals stay consistent. Collaboration with the agency for ads may occur.

Qualifications

• Minimum 1 year of experience in social media or content creation, or a strong relevant portfolio.
• Experience planning and producing short-form content for Instagram Reels and TikTok.
• Comfortable using CapCut and Canva for daily content needs.
• Able to read basic social media insights and turn them into practical content improvements.
• Nice-to-Have: Experience creating content for F&B, lifestyle, or retail brands.

Responsibilities

• Plan social media content for Instagram, TikTok, and Threads by balancing brand awareness, product highlights, promotions, and engagement.
• Create content end-to-end, including developing ideas, writing simple scripts, shooting, editing, writing captions, and preparing content for posting.
• Manage day-to-day social media activities by maintaining the content calendar, publishing consistently, and keeping the brand's tone and visual style aligned.
• Create content that supports revenue by using relevant CTAs that encourage audiences to visit the store, contact WhatsApp, or click the available product link.
• Monitor basic content performance such as views, reach, watch time, engagement, and clicks, then use the findings to improve upcoming content.
• Prepare content materials for campaigns or ads when needed, while ads setup and optimization remain handled by the agency.

Skills

Content creation

Social media planning

Communication

Tools

CapCut

Canva

Job description

We are looking for a hands-on Social Media Officer who can turn our products, promotions, and store activities into engaging content.

This role mainly focuses on content production with basic day-to-day social media management. You will create content that builds awareness while also encouraging people to visit, order, or learn more about Durian Garden.

What You'll Be Up To

Plan social media content for Instagram, TikTok, and Threads by balancing brand awareness, product highlights, promotions, and engagement.

Create content end-to-end, including developing ideas, writing simple scripts, shooting, editing, writing captions, and preparing content for posting.

Manage day-to-day social media activities by maintaining the content calendar, publishing consistently, and keeping the brand's tone and visual style aligned.

Create content that supports revenue by using relevant CTAs that encourage audiences to visit the store, contact WhatsApp, or click the available product link.

Monitor basic content performance such as views, reach, watch time, engagement, and clicks, then use the findings to improve upcoming content.

Prepare content materials for campaigns or ads when needed, while ads setup and optimization remain handled by the agency.

What We're Looking For

Minimum 1 year of experience in social media or content creation, or a strong relevant portfolio.

Able to plan and produce short-form content for Instagram Reels and TikTok.

Comfortable using CapCut and Canva for daily content needs.

Understands current social media trends and knows how to adapt them to a brand.

Able to read basic social media insights and turn them into practical content improvements.

Creative, organized, and reliable with deadlines.

Nice-to-Have

Experience creating content for F&B, lifestyle, or retail brands.

Basic product photography and copywriting skills.

Comfortable occasionally appearing in content, although this is not a main requirement.