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- Perform daily manual monitoring on Threads using predefined keywords and hashtags.
- Monitor conversations, comments, and replies to identify audience sentiment.
- Categorize sentiment into Positive, Neutral, and Negative.
- Capture evidence of important discussions through screenshots.
- Produce daily monitoring reports with actionable insights.
- Conduct weekly competitor benchmarking and trend analysis.
- Monitor potential crisis issues and escalate immediately.
- Track recurring customer feedback and emerging conversation themes.
- Maintain accurate monitoring logs and documentation.
- Prepare daily monitoring reports.
- Collaborate with Social Media, Community Management, and Strategy teams by providing actionable insights.
Skill Requirements
- Minimum 2 year of experience in Social Media Monitoring, Community Management, Social Media Operations, or Digital Marketing.
- Experience monitoring organic social conversations is preferred.
- Active user and strong understanding of Threads.
- Familiar with Instagram, X (Twitter), TikTok, Facebook, and other social platforms.
- Able to perform manual sentiment analysis.
- Proficient in Microsoft Excel or Google Sheets.
- Able to create monitoring reports and documentation.
- Experience using social listening tools is a plus.
- Strong analytical thinking.
- Excellent attention to detail.
- High sense of ownership and accountability.
- Experience in Financial and Insurance Brands is plus points.
Educational Level
- Bachelor's Degree in Marketing, Communication, Public Relations, Digital Media, Business, or related field.