Social Media Manager

Kara Digital; Tangerang; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Kara Digital is seeking a strategic, creative Social Media Manager to lead social media strategy and content planning across our portfolio of brands. You’ll own each brand’s social media presence, developing strategies and calendars that reflect its identity, engage audiences, and support business goals.

Working with in-house design and video teams, you’ll turn ideas into briefs and storyboards. This is an individual contributor role reporting to the Marketing Director.

Qualifications

• 3+ years of experience in social media management.
• Proven experience managing multiple brands across identities and audiences.
• Fluent written and spoken English.
• Strong knowledge of TikTok and Instagram formats.
• Ability to develop structured briefs and storyboards for design and video.

Responsibilities

• Develop and execute multi-brand social media strategies.
• Create and manage content calendars across platforms.
• Define each brand’s voice and visual direction.
• Draft briefs and storyboards for designers and video teams.
• Guide production and review content for quality and alignment.
• Monitor engagement and performance metrics; adjust as needed.
• Prepare monthly performance reports for leadership.
• Identify opportunities from trend and competitors.

Skills

Social media management

Multi-brand strategy

Content calendar planning

Creative briefs & storyboards

Video collaboration

Performance monitoring

Reporting to leadership

Independent work

Job description

We’re looking for a strategic, creative, and detail-oriented Social Media Manager to lead social media strategy and content planning across our portfolio of brands.

You’ll own each brand’s social media presence, developing strategies and content calendars that reflect its identity, engage audiences, and support business goals. Working with our in-house graphic designers and video production team, you’ll turn ideas into clear creative briefs and storyboards.

This is an individual contributor role with no direct reports. You’ll have ownership of social media creative direction, reviewing and approving content to ensure quality and strategic alignment. You’ll report directly to the Marketing Director. Fluency in written and spoken English is essential.

What You’ll Do

• Develop multi-brand strategies: Build and execute strategies that grow brand awareness, audience engagement, and long-term sales.
• Manage content calendars: Coordinate campaign priorities, production schedules, and publishing deadlines across brands and platforms.
• Maintain brand identities: Define each brand’s voice and visual direction, balancing technological sophistication with lifestyle and home interior appeal.
• Create briefs and storyboards: Outline objectives, target audiences, key messages, hooks, visual references, scene-by-scene direction, and CTAs for designers and video creators.
• Guide creative production: Collaborate with designers and video creators to ensure content meets the brief and strategic objectives.
• Review and approve content: Check video quality, storytelling, pacing, brand consistency, and platform suitability before publishing.
• Provide actionable feedback: Help creative teams improve storytelling, product messaging, and audience engagement through clear, constructive direction.
• Monitor performance: Track engagement, reach, CTR, and video performance to identify improvements in content and strategy.
• Report to leadership: Prepare monthly reports covering performance, key learnings, and recommended next steps for each brand.
• Identify opportunities: Monitor competitors, platform developments, and emerging home appliance trends.

What You’ll Bring

• 3+ years of experience in social media management.
• Proven experience managing multiple brands, adapting strategies and content to different identities, audiences, and business goals.
• Fluent written and spoken English, with strong communication, presentation, and creative feedback skills.
• Strong knowledge of TikTok and Instagram, including platform-specific formats and social SEO best practices.
• Ability to develop structured creative briefs and storyboards for graphic design and video production.
• A sharp eye for video quality and an understanding of how hooks, storytelling, pacing, and product messaging influence performance.
• Experience briefing creative teams, reviewing content, and providing constructive, actionable feedback.
• Strong organisational skills and the ability to manage competing priorities and deadlines independently.

Nice to Have

• Experience with home appliances, consumer electronics, or lifestyle brands.
• Experience managing paid social campaigns.
• Experience briefing and directing influencers or creators as on-screen talent for branded content.