Social Media Manager

XTB online investing; Jakarta Pusat; On-site; IDR 520,000,000 - 800,000,000; Full time

Benefits offered by this job

Social security

Private insurance after probation

Job summary

XTB Indonesia is seeking a senior Social Media Lead to drive multi-channel growth, elevate content quality, and lead a high-performing team in Indonesia. You will coordinate with Marketing, SEO, Design, Compliance, Sales, and Support to align organic and paid strategies, while ensuring content reflects local market needs and regulatory standards.

The role requires 5+ years in social media/PR/content marketing within fintech or regulated sectors, strong leadership, and fluent English.

Qualifications

• Minimum 5 years of experience in social media, digital communication, PR, content marketing, or integrated brand communication.
• Prior fintech/financial services exposure is strongly preferred.
• Deep understanding of the Indonesian social media landscape and local retail investors.
• Proven track record of scaling social channels and supporting performance-driven campaigns.

Responsibilities

• Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms.
• Build content plans to increase brand awareness, audience engagement, community growth, and qualified leads.
• Lead content calendars including educational pieces, market commentary, product updates, and short-form videos.
• Ensure all content aligns with XTB’s brand and local market context.
• Plan and manage PR initiatives, press releases, thought leadership content, and influencer partnerships.
• Ensure external communications comply with local financial regulations and responsible investing standards.
• Create initiatives supporting account openings, app downloads, and webinar sign-ups.
• Collaborate with Marketing, SEO, Design, Compliance, Sales, and Support to align organic content with paid media and landing pages.
• Track engagement, reach, follower growth, lead quality, conversions, and sentiment to optimize strategy.
• Monitor market trends and competitor activity to refine content and channels.
• Lead, mentor, and manage the social media team and external agencies.
• Establish workflows, content standards, approvals, reporting cadences, and performance expectations.

Skills

Strategic social media

Leadership

Content marketing

Analytics

Community growth

Lead generation

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Communications/Marketing/PR

Tools

Hootsuite/Buffer

Sprinklr

Google Analytics

Meta Ads Manager

Job description

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America.

At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

The successful candidate will play a key role in strengthening XTB’s presence in Indonesia. You will drive social media growth, elevate content quality, manage PR initiatives, and lead a high-performing team to generate qualified leads and boost brand awareness.

Responsibilities

• Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms (e.g., Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Telegram).
• Build targeted content plans to increase brand awareness, audience engagement, community growth, and qualified lead generation.
• Lead the planning and execution of high-quality content calendars, including educational pieces, market commentary, product updates, short-form videos, and brand storytelling.
• Ensure all content aligns with XTB’s brand positioning, tone of voice, business priorities, and local market context.
• Plan and manage PR initiatives, press releases, thought-leadership content, and influencer/KOL partnerships to strengthen XTB’s trust and credibility in Indonesia.
• Ensure all external communications comply with local financial regulations and XTB’s responsible investing standards.
• Create social and communication initiatives that support business acquisition goals, such as account openings, app downloads, and webinar sign-ups.
• Work closely with internal cross-functional teams (Marketing, Performance Ads, SEO, Design, Compliance, Sales, Support) to align organic content with paid media and landing pages.
• Track and analyze key performance metrics (reach, engagement, follower growth, lead quality, conversion, audience sentiment) to continuously optimize strategy.
• Monitor market trends, investor behavior, and competitor activities to refine content and channel execution.
• Lead, mentor, and manage the social media team (content creators, community managers, designers, copywriters) and external agencies or freelancers.
• Establish clear workflows, content standards, approval processes, reporting cadences, and performance expectations for the team.

Requirements

• Minimum 5 years of relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication.
• Prior experience in fintech, financial services, trading, banking, securities, crypto, or other regulated industries is strongly preferred.
• Deep understanding of the Indonesian social media landscape and how local retail investors consume content.
• Proven track record of scaling social channels, building active communities, and supporting performance-driven lead-generation campaigns.
• Good background in PR, media relations, crisis/reputation management, and influencer/KOL campaign execution.
• Strong content sense with the ability to turn business objectives into engaging social content and campaigns.
• Strong analytical mindset with the ability to use data and key metrics to evaluate content performance and ROI.
• Demonstrated leadership skills with experience managing creative teams, external agencies, freelancers, or cross-functional projects.
• Business-level fluency in English, both written and spoken.
• High level of ownership, fast execution speed, strong business acumen, and the ability to thrive in a dynamic, international matrix environment.

What We Offer

• Social and health security as per government regulations
• Private insurance after pass probation

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.