Social Media Manager

XTB online investing; Jakarta Pusat; On-site; IDR 1,004,400,000 - 2,008,800,000; Full time

Benefits offered by this job

Social and health security

Job summary

XTB Indonesia is seeking a seasoned Head of Social Media to drive growth across platforms, elevate content quality, manage PR initiatives, and lead a high-performing team to generate qualified leads and boost brand awareness.

You will align organic content with paid media, collaborate with cross-functional teams, monitor key metrics, and ensure compliance with local regulations. Fluency in English and strong knowledge of the Indonesian market are essential.

Qualifications

• Minimum 5 years of relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication.

Responsibilities

• Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Telegram).
• Build targeted content plans to increase brand awareness, audience engagement, community growth, and qualified lead generation.
• Lead planning and execution of high-quality content calendars, including educational pieces, market commentary, product updates, short-form videos, and brand storytelling.
• Plan and manage PR initiatives, press releases, thought-leadership content, and influencer/KOL partnerships to strengthen trust and credibility in Indonesia.
• Lead, mentor, and manage the social media team and external agencies or freelancers.

Skills

Social media management

Content marketing

PR & influencer campaigns

Leadership

Analytics

Job description

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America.

At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

The successful candidate will play a key role in strengthening XTB’s presence in Indonesia. You will drive social media growth, elevate content quality, manage PR initiatives, and lead a high-performing team to generate qualified leads and boost brand awareness.

Responsibilities:

• Develop and execute a comprehensive multi-channel social media strategy for XTB Indonesia across key platforms (e.g., Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Telegram).
• Build targeted content plans to increase brand awareness, audience engagement, community growth, and qualified lead generation.
• Lead the planning and execution of high-quality content calendars, including educational pieces, market commentary, product updates, short-form videos, and brand storytelling.
• Ensure all content aligns with XTB’s brand positioning, tone of voice, business priorities, and local market context.
• Plan and manage PR initiatives, press releases, thought-leadership content, and influencer/KOL partnerships to strengthen XTB’s trust and credibility in Indonesia.
• Ensure all external communications comply with local financial regulations and XTB’s responsible investing standards.
• Create social and communication initiatives that support business acquisition goals, such as account openings, app downloads, and webinar sign-ups.
• Work closely with internal cross-functional teams (Marketing, Performance Ads, SEO, Design, Compliance, Sales, Support) to align organic content with paid media and landing pages.
• Track and analyze key performance metrics (reach, engagement, follower growth, lead quality, conversion, audience sentiment) to continuously optimize strategy.
• Monitor market trends, investor behavior, and competitor activities to refine content and channel execution.
• Lead, mentor, and manage the social media team (content creators, community managers, designers, copywriters) and external agencies or freelancers.
• Establish clear workflows, content standards, approval processes, reporting cadences, and performance expectations for the team.

Requirements:

• Minimum 5 years of relevant experience in social media, digital communication, PR, content marketing, or integrated brand communication.
• Prior experience in fintech, financial services, trading, banking, securities, crypto, or other regulated industries is strongly preferred.
• Deep understanding of the Indonesian social media landscape and how local retail investors consume content.
• Proven track record of scaling social channels, building active communities, and supporting performance-driven lead-generation campaigns.
• Good background in PR, media relations, crisis/reputation management, and influencer/KOL campaign execution.
• Strong content sense with the ability to turn business objectives into engaging social content and campaigns.
• Strong analytical mindset with the ability to use data and key metrics to evaluate content performance and ROI.
• Demonstrated leadership skills with experience managing creative teams, external agencies, freelancers, or cross-functional projects.
• Business-level fluency in English, both written and spoken.
• High level of ownership, fast execution speed, strong business acumen, and the ability to thrive in a dynamic, international matrix environment.

What we offer:

• Social and health security as per government regulations