KOL Lead

PT Royal Pesona Indonesia (Somethinc – Beautyhaul); Jakarta Utara; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

BeautyHaul in Indonesia is seeking a KOL Lead to oversee influencer marketing initiatives for Somethinc and other brands. You will manage influencer partnerships, analyze performance, and collaborate with the marketing team to boost engagement and brand reach.

The role requires building and maintaining a robust KOL database across micro to mega influencers, developing strategies, and ensuring content quality.

Qualifications

• Min. 3 years experience as KOL Lead.
• Have KOL databases (micro, mid-tier, macro) and strong relationships with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Experience handling KOL for beauty.

Responsibilities

• Own operation performance of key users and content improvement.
• Analyze and provide suggestions to select the right influencers/KOLs.
• Develop and execute influencer marketing strategies.
• Maintain strong relationships with KOLs/influencers.
• Brainstorm with the marketing team to boost engagement via influencer collaborations.

Skills

KOL Lead

KOL network

Social media knowledge

Beauty industry experience

Job description

Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followings. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

Responsibilities

• Responsible for the operation performance of key users and improvement of contents.
• Do analysis & give suggestion in order to choose the right influencers/KOL.
• Develop and execute influencer marketing strategies.
• Maintain a good relationship with KOL/influencers.
• Brainstorm with the marketing team on how to increase the marketing engagement by collaborating with certain KOL/Influencers.

Requirements

• Min. 3 years experience as KOL Lead.
• Have KOL databases (micro, mid-tier, macro & mega) and have a good relationship with KOLs/Celebrities.
• Knowledge of websites, social media, and other media.
• Have the experience to handle KOL for beauty.

We have a 'CREATED' culture (Collaboration, Responsible, Efficient, Agile, Tough, Extraordinary, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, who will always learn and do the right thing.

Health & Beauty Retail 101-1,000 employees

BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with more than 1M social media followers. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with more than 1M social media followers. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.

BeautyHaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail.

Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with more than 1M social media followers. Our offline/online commerce BeautyHaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.