Social Media & Content Lead

Clouwny; Kelapa Dua; On-site; IDR 401,760,000 - 803,520,000; Full time

Job summary

Clouwny is seeking a Social Media & Content Lead to own the brand's presence across platforms from strategy to content production. You will drive growth through KOL partnerships, creative development, and performance optimization, collaborating with the Owner, Creative team, Marketplace, and other teams.

The role is based in Gading Serpong, Tangerang, and requires strong leadership of content across formats, with a focus on distinctive, relevant storytelling that aligns with business objectives.

Qualifications

• 5+ years of relevant experience in social media, content, brand, digital marketing, or related field.
• Proven ownership of social media or content strategy.
• Experience with consumer-facing brands in fashion, beauty, lifestyle, retail or e-commerce.
• Strong understanding of Instagram and TikTok formats, audience behavior and platform dynamics.
• Proven experience leading content production including photoshoots, video production, campaigns or similar projects.
• Strong experience in KOL/influencer/creator management, including strategy, selection, negotiation, execution and evaluation.
• Strong creative judgment and a clear understanding of what makes content relevant, engaging and shareable.
• Strong analytical skills and the ability to turn performance data into actionable strategy.

Responsibilities

• Own Clouwny's social media strategy across Instagram, TikTok, and other relevant platforms
• Develop content pillars, channel strategy, editorial direction, and growth priorities
• Translate brand positioning, campaigns, and business objectives into clear social media strategies
• Stay ahead of audience behavior, cultural trends, competitors, and platform developments to identify opportunities
• Lead the creative direction of Clouwny's social content across Reels, TikTok, carousels, UGC, lifestyle, promotional, and campaign content
• Develop concepts, storylines, hooks, and creative frameworks that are relevant to the target audience and aligned with the brand
• Own the end-to-end content production process, from creative concept and briefing to shoot planning, production, and final output
• Lead the planning and execution of photoshoots, video shoots, campaign shoots, and product content
• Own Clouwny's KOL and creator strategy across relevant platforms and lead KOL research, evaluation, selection, negotiation, briefing, and campaign execution
• Define and monitor relevant social media and KOL performance metrics and analyze content and campaign performance to understand what is working and why

Skills

Social media strategy

Content production

KOL / influencer management

Analytics & optimization

Brand storytelling

Job description

Clouwny is looking for a Social Media & Content Lead to take ownership of how the brand shows up across social media. This is a high-ownership, strategic and hands-on role. You will be responsible for shaping Clouwny's social media and content direction — from strategy and creative development to content production, KOL/creator partnerships, and performance optimization. You will work closely with the Owner, Creative team, Marketplace, and other teams to build a social media presence that is distinctive, relevant, consistent, and connected to business growth.

This position to be placed in Gading Serpong, Tangerang.

Key responsibilities

Own Clouwny's social media strategy across Instagram, TikTok, and other relevant platforms

Develop content pillars, channel strategy, editorial direction, and growth priorities

Translate brand positioning, campaigns, and business objectives into clear social media strategies

Stay ahead of audience behavior, cultural trends, competitors, and platform developments to identify opportunities

Lead the creative direction of Clouwny's social content across Reels, TikTok, carousels, UGC, lifestyle, promotional, and campaign content

Develop concepts, storylines, hooks, and creative frameworks that are relevant to the target audience and aligned with the brand

Own the end-to-end content production process, from creative concept and briefing to shoot planning, production, and final output

Lead the planning and execution of photoshoots, video shoots, campaign shoots, and product content

Own Clouwny's KOL and creator strategy across relevant platforms and lead KOL research, evaluation, selection, negotiation, briefing, and campaign execution

Define and monitor relevant social media and KOL performance metrics and analyze content and campaign performance to understand what is working and why

What we are looking for

5+ years of relevant experience in social media, content, brand, digital marketing, or a related field

Proven experience owning social media or content strategy, rather than primarily executing an existing strategy

Experience working with consumer-facing brands, ideally in fashion, beauty, lifestyle, retail, or e-commerce

Strong understanding of Instagram and TikTok content formats, audience behavior, trends, and platform dynamics

Proven experience leading content production, including photoshoots, video production, campaign shoots, or similar projects

Strong experience in KOL/influencer/creator management, including strategy, selection, negotiation, execution, and performance evaluation

Strong creative judgment and a clear understanding of what makes content relevant, engaging, and shareable

Strong analytical skills and the ability to turn performance data into actionable strategy

About us

Clouwny is a growing fashion retail company with an expanding presence across e-commerce, marketplaces, offline stores, and experiential retail such as bazaars and pop-up events. As we continue to grow, we are investing more heavily in building a distinctive brand presence through content, social media, and creator partnerships.