Social Media Specialist

MOVA; Jawa Barat; Hybrid; IDR 200,880,000 - 357,120,000; Full time

Job summary

MOVA is seeking a dynamic Senior Social Media Specialist to helm our short-form content across TikTok, Reels, and Shorts, blending leadership with hands-on creation in a hybrid setting. You will collaborate with videographers and creators, guide on-camera talent, craft monthly calendars, monitor performance, and drive brand growth through engaging content and influencer partnerships.

Strong English and Bahasa Indonesia, 2–3+ years, and a proven storytelling track record on social platforms are a

Qualifications

• 2–3+ years in Social Media Marketing with lead or coordination experience.
• Strong on-camera presence and storytelling abilities.
• Proven leadership of cross-functional creative teams.
• Deep knowledge of TikTok and Instagram Reels ecosystems.
• Excellent copywriting and mobile editing skills.

Responsibilities

• Conceptualize and execute end-to-end organic social media strategies.
• Create monthly content calendars and campaigns for multiple platforms.
• Lead the creative team and coordinate with talents during shoots.
• Review briefs, scripts, and assets before publication.
• Guide on-camera performances and ensure brand consistency.
• Collaborate with influencers and partners for activations.
• Monitor metrics and translate data into actionable optimizations.

Skills

Social media marketing

On-camera skills

Team leadership

Content creation

Analytics

Tools

CapCut

Premiere Pro

Canva

Job description

About the Role

We are looking for a dynamic, creative, and highly confident Senior Social Media Specialist to become the official Face of iBooming while driving our overall social media growth strategy. In this hybrid leadership and hands‑on role, you will be the front‑facing talent for our short‑form content (TikTok, Reels, Shorts) and coordinate day‑to‑day operations with the creative team (videographers, content creators) to ensure seamless execution and strong brand identity.

Key Responsibilities

1. Social Media Strategy & Planning:

   • Conceptualize, plan, and execute end‑to‑end organic social media strategies aligned with iBooming’s growth objectives.

   • Develop comprehensive monthly content calendars, creative campaigns, and storyboards/scripts across platforms (TikTok, Instagram Reels, YouTube Shorts, etc.).

   • Identify key content pillars, viral hooks, and content trends to maintain high brand visibility and engagement.

2. Team Coordination & Creative Operations:

   • Lead, coordinate, and assign day‑to‑day production tasks for the creative team (content writers, graphic designers, videographers, editors, and existing on‑camera talents).

   • Direct and supervise existing brand talents during video shoots and content production to ensure strong brand presentation and execution.

   • Review, edit, and approve creative briefs, scripts, visual assets, and video edits prior to publication.

3. Content Supervision & Production Guidance:

   • Work closely with existing talents to guide their on‑camera performance, tone of voice, and delivery according to approved scripts.

   • Streamline content production workflows between strategy, talent, creative assets, and publishing.

4. Community Engagement & Brand Building:

   • Oversee channel management, audience interactions, and community building across active social channels.

   • Collaborate with external influencers, affiliate creators, and brand partners for co‑branding activations.

5. Analytics & Performance Optimization:

   • Monitor, analyze, and report key performance metrics (Reach, Engagement Rate, Retention, CTR, and Conversion).

   • Translate performance data into actionable insights to continuously optimize content strategy and future creative briefs.

Requirements (Job Specifications)

• Experience: 2–3+ years of experience in Social Media Marketing, Content Creation, or Digital Marketing, preferably with 1 year of experience leading/coordinating small creative teams or handling complex campaign execution.

• On‑Camera Skills (Mandatory):

  • Exceptionally camera‑confident, photogenic, and articulate with strong public speaking and storytelling abilities.

  • Strong portfolio showcasing previous on‑camera work (TikToks, Reels, Vlogs, Product Demos, or Hosting).

• Leadership & Team Management: Proven ability to manage, mentor, and coordinate cross‑functional creative team members (videographers, editors, and talent).

• Platform Mastery: Deep, up‑to‑date knowledge of short‑form video ecosystems (TikTok, Instagram Reels) and viral hooks/trends.

• Content Creation: Strong copywriting, content briefing, and basic mobile editing skills (CapCut, Premiere, etc.).

• Analytical Mindset: Proficient in social media analytics tools and able to extract actionable data insights.

• Communication: Excellent verbal and written communication skills in both Bahasa Indonesia and English.