Social Media Business Development

PT Lintas Ceria Global; Jakarta Selatan; On-site; IDR 200,880,000 - 334,800,000; Full time

Job summary

PT Lintas Ceria Global is seeking a results-driven Business Development/Sales professional to drive client acquisition and lead generation through social platforms, with a focus on live commerce in Indonesia. You will build pipelines, design social selling strategies, and manage relationships to exceed monthly targets.

The role requires 1–3 years of relevant experience, strong TikTok/Instagram knowledge, and proven negotiation and presentation skills to close deals and foster long-term

Qualifications

• Bachelor's degree or diploma in Marketing, Communications, or Business.
• 1-3 years in Business Development, Sales, or Account Executive with Social Media / Live Commerce focus.
• Deep understanding of TikTok ecosystem (TikTok Shop & TikTok Live) and Instagram.
• Proven track record of meeting or exceeding sales targets.
• Strong communication, negotiation, and presentation skills.
• Experience conducting outreach via DM, email, and phone.

Responsibilities

• Actively search, identify, and reach out to new prospects and clients through social media platforms (TikTok, Instagram, LinkedIn, etc.) via prospecting and cold outreach.
• Build and manage sales pipeline to ensure achievement of monthly client acquisition targets.
• Design and execute social media-based sales strategies to increase conversion and product/service sales.
• Analyze market trends, TikTok/Reels trends, and competitor activity to identify relevant business opportunities.
• Optimize Live Streaming sessions (TikTok Live / Shopee Live) to drive viewer engagement and sales figures.
• Conduct business presentations, negotiate offers, and close deals with clients/partners.
• Maintain long-term relationships with clients to ensure satisfaction and potential for continued collaboration (retention and up-selling).
• Collaborate with content, marketing, and operational live streaming teams to align sales campaigns.
• Prepare monthly performance reports on prospect acquisition achievement, sales conversion rates, and social selling campaign performance.

Skills

Prospecting

Sales & negotiation

Social selling

Communication

Presentation

DM outreach

Analytical thinking

Team collaboration

Live streaming ops

Education

Minimum D3/S1 in Marketing/Communication/Business

Job description

This role focuses on client acquisition and lead generation through social media platforms, designing and executing social selling strategies, and managing client relationships to drive sales and long-term partnerships in the live commerce ecosystem.

Key responsibilities

Actively search, identify, and reach out to new prospects and clients through social media platforms (TikTok, Instagram, LinkedIn, etc.) via prospecting and cold outreach

Build and manage sales pipeline to ensure achievement of monthly client acquisition targets

Design and execute social media-based sales strategies to increase conversion and product/service sales

Analyze market trends, TikTok/Reels trends, and competitor activity to identify relevant business opportunities

Optimize Live Streaming sessions (TikTok Live / Shopee Live) to drive viewer engagement and sales figures

Conduct business presentations, negotiate offers, and close deals with clients/partners

Maintain long-term relationships with clients to ensure satisfaction and potential for continued collaboration (retention and up-selling)

Collaborate with content, marketing, and operational live streaming teams to align sales campaigns

Prepare monthly performance reports on prospect acquisition achievement, sales conversion rates, and social selling campaign performance

About you

Minimum D3/S1 education from any major (Marketing, Communication, or Business preferred)

Minimum 1-3 years of work experience in Business Development, Sales, or Account Executive roles focused on Social Media / Live Commerce / Digital Marketing

Deep understanding of TikTok ecosystem (TikTok Shop & TikTok Live), Instagram, and current social commerce trends

Proven track record of achieving or exceeding sales targets

Strong communication, negotiation, and presentation skills, both verbal and written

Experienced in conducting independent outreach via Direct Message (DM), email, and phone/business calls

Good analytical skills for social media performance data and sales trends

Proactive, learning-oriented, and able to work independently and within teams with dynamic targets

Network/contacts with brands, vendors, or creators/KOLs in TikTok/Shopee Live ecosystem (preferred)

Experience managing live streaming operations or serving as a live streaming host (highly valued)