Social Media Growth & KOL Associate (Jakarta)

Cove Living Pte Ltd; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Cove Living Pte Ltd is seeking a Social Media Associate in Jakarta. You will work with the Senior Marketing Manager to execute social media strategy, manage TikTok growth, and coordinate content creation across brand channels.

Strong copywriting and video editing skills are essential, with experience in KOL management preferred. Responsibilities include end-to-end content production, performance analytics, trend research, and maintaining Cove’s brand voice across platforms.

Qualifications

• Bachelor’s degree from a reputable university.
• Strong social media and KOL management experience.
• Proven ability to grow TikTok accounts and manage Instagram, Threads, and X (Twitter).
• Excellent copywriting and video editing skills.

Responsibilities

• Execute social media strategy across brand-owned platforms (Instagram, TikTok, etc.).
• Own Cove's TikTok growth targets and drive them via content and experimentation.
• Analyze weekly performance metrics and provide actionable insights.
• Research trends and adapt top-performing content for Cove’s channels.
• Oversee day-to-day social media activities, including copy and design coordination.
• Lead end-to-end KOL strategy: sourcing, vetting, and partnerships; track ROI.

Education

Bachelor’s degree

Tools

Capcut

VN

Job description

Cove Living Pte Ltd is seeking a Social Media Associate in Jakarta. You will work with the Senior Marketing Manager to execute social media strategy, manage TikTok growth, and coordinate content creation across brand channels.

Strong copywriting and video editing skills are essential, with experience in KOL management preferred. Responsibilities include end-to-end content production, performance analytics, trend research, and maintaining Cove’s brand voice across platforms.