Senior Platform & Digital Growth Marketing

Alpha JWC; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Alpha JWC seeks a commercially driven Senior Platform & Digital Growth Marketing professional to accelerate customer acquisition, orders, and revenue across food-delivery platforms, paid media, and social channels in Indonesia. You will blend analytics with hands-on campaign execution to optimize visibility, promotions, and customer data-driven strategies.

The role requires 4–7 years in growth/digital marketing, hands-on platform experience (GoFood/GrabFood/ShopeeFood), and proficiency in

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Economics, or similar.
• 4–7 years of experience in growth, performance, digital marketing or related role.
• Experience in F&B, food delivery, consumer goods, retail, or high-frequency consumer categories preferred.
• Hands-on experience managing campaigns on GoFood, GrabFood, ShopeeFood or similar platforms.
• Proficiency in Meta Ads, TikTok Ads, Google Ads, and analytics/reporting tools.
• Strong understanding of digital funnels, acquisition, retention, attribution, and profitability.
• Demonstrated ability to drive measurable improvements in sales, orders, ROAS, CAC, or repeat purchases.

Responsibilities

• Develop and execute growth strategies to increase orders, revenue, and customer acquisition.
• Translate targets into channel plans, budgets, and performance targets.
• Identify opportunities across products, outlets, segments, and channels.
• Own KPIs like GMV, revenue, order volume, ROAS, CAC, AOV, and repeat rate.
• Analyze data to improve targeting, offers, and campaign effectiveness.
• Balance growth with contribution margin and profitability.
• Manage platform growth on delivery platforms and marketplaces.
• Plan and optimize platform advertising, listings, and promotions.
• Improve product/store discoverability via menu optimization and campaigns.
• Build relationships with platform account managers for joint campaigns.
• Monitor performance by outlet, product, campaign, and segment.
• Evaluate discounts and promotions for incremental impact.
• Plan, launch, and optimize campaigns across Meta, TikTok, Google Ads.
• Manage full campaign process including tracking and reporting.
• Test audiences, messaging, and creative formats.
• Improve marketing efficiency through data-led optimization.
• Coordinate attribution across platforms and owned channels.
• Remain hands-on to diagnose issues and optimize in real time.
• Develop social-media strategy to support awareness and sales.
• Collaborate with creatives to produce platform-native content.
• Translate insights into briefs and recommendations.
• Scale high-performing content across organic and paid channels.
• Integrate social activities with launches and campaigns.
• Support creators, KOLs, and community initiatives.

Skills

Growth marketing

Performance marketing

Digital marketing

E-commerce

Campaign optimization

Strategic thinking

Stakeholder management

Analytical skills

Hands-on execution

Education

Bachelor’s degree in Marketing

Tools

Meta Ads

TikTok Ads

Google Ads

Analytics tools

Reporting tools

GoFood/GrabFood/ShopeeFood campaigns

Job description

Our portfolio company is a rapidly growing consumer F&B business focused on delivering high-quality products and memorable customer experiences. As the company enters its next stage of growth, it is looking to strengthen its digital presence, accelerate customer acquisition, and drive sustainable sales across online and offline channels. We are looking for a commercially driven and digitally proficient Senior Platform & Digital Growth Marketing to accelerate customer acquisition, order growth, and revenue across food-delivery platforms, paid media, and social-media channels.

This role will combine strong analytical skills with hands-on campaign execution,how to use platform visibility, promotions, advertising, content, and customer data to generate measurable commercial results.

Key Responsibilities

Growth Strategy and Commercial Performance

• Develop and execute growth strategies to increase orders, revenue, customer acquisition, and repeat purchases.
• Translate business and sales targets into clear channel strategies, campaign plans, budgets, and performance targets.
• Identify growth opportunities across products, outlets, customer segments, locations, and sales channels.
• Own key performance metrics, including GMV or revenue, order volume, ROAS, CAC, conversion rate, average order value, repeat rate, and promotional ROI.
• Analyze customer and transaction data to improve targeting, offers, channel allocation, and campaign effectiveness.
• Balance growth objectives with contribution margin and overall campaign profitability.

Food-Delivery Platforms and Marketplaces

• Manage commercial growth across platforms such as GoFood, GrabFood, ShopeeFood, and other relevant ordering channels.
• Plan and optimize platform advertising, sponsored listings, search visibility, vouchers, bundles, and promotional campaigns.
• Improve product and store discoverability through menu optimization, platform merchandising, campaign participation, ratings, and reviews.
• Build strong working relationships with platform account managers and identify opportunities for joint campaigns or additional exposure.
• Monitor platform performance by outlet, product, campaign, and customer segment.
• Evaluate the incremental impact and profitability of discounts, free-delivery programs, and platform-funded promotions.

Paid Media and Performance Marketing

• Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, Google Ads, and other relevant digital channels.
• Manage the full campaign process, including audience targeting, budget allocation, tracking, experimentation, and performance reporting.
• Continuously test audiences, messaging, creative formats, promotional offers, and landing or ordering journeys.
• Improve marketing efficiency through structured experimentation and data-based optimization.
• Coordinate campaign tracking and attribution across advertising platforms, delivery platforms, and owned channels.
• Remain sufficiently hands‑on to review campaign setup, diagnose performance issues, and make timely optimizations.

Social Media and Content Performance

• Develop a social-media strategy that supports awareness, engagement, customer acquisition, and sales.
• Work closely with creative and content teams to produce platform-native content for Instagram, TikTok, and other relevant channels.
• Translate campaign insights into clear creative briefs and recommendations.
• Identify high-performing content themes and scale them across organic and paid channels.
• Integrate social-media activities with product launches, seasonal campaigns, platform promotions, and offline activations.
• Support creator, KOL, user-generated content, and community initiatives where relevant.

Candidate Profile

• Bachelor’s degree in Marketing, Business, Communications, Economics, or another relevant discipline.
• Approximately 4–7 years of experience in growth marketing, performance marketing, digital marketing, e-commerce, or a related commercial role.
• Experience in F&B, food delivery, consumer goods, retail, lifestyle, e-commerce, or another high-frequency consumer category is strongly preferred.
• Hands‑on experience managing or optimizing campaigns on GoFood, GrabFood, ShopeeFood, or comparable marketplace platforms.
• Proficiency in Meta Ads, TikTok Ads, Google Ads, and relevant analytics or reporting tools.
• Strong understanding of digital marketing funnels, customer acquisition, conversion, retention, attribution, and campaign profitability.
• Demonstrated ability to drive measurable improvements in sales, orders, ROAS, CAC, conversion, or repeat purchases.
• Comfortable analyzing performance by channel, campaign, product, outlet, and customer segment.
• Strong understanding of social-media channels and how content contributes to commercial performance.
• Able to work strategically while remaining hands‑on in campaign execution and optimization.
• Strong project‑management, communication, and stakeholder‑management skills.
• Commercially minded, experimental, data‑driven, and comfortable working in a fast‑moving environment.
• Experience managing agencies, creative partners, or junior team members is an advantage.

Key Performance Indicators

• Online order and revenue growth.
• Customer acquisition volume and cost.
• ROAS and overall marketing efficiency.
• Food‑delivery platform traffic and conversion.
• Average order value and purchase frequency.
• Promotional effectiveness and contribution margin.
• Social‑media reach, engagement, and conversion contribution.
• Performance across individual products and outlets.