Senior Performance Marketing Lead - Luxury Travel (Bali)

Samara Liveaboard; Denpasar; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

Samara Group in Bali seeks a Senior Performance Marketing Specialist to manage paid advertising across Meta Ads and Google Ads, optimize campaigns, and turn data into actionable recommendations. You will work with Marketing Director, Creative, Sales, and Web Development to improve lead quality and bookings.

The role requires 3+ years in performance marketing, hands-on experience with GA4, GTM, and Meta Pixel, and strong analytical skills.

Qualifications

• Minimum 3 years of experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Proficient in GA4, GTM, and Meta Pixel.
• Strong analytical and problem-solving skills.
• Able to translate data into actionable recommendations.
• Excellent written and spoken English.

Responsibilities

• Plan, execute, monitor, and optimize paid ad campaigns on Meta Ads and Google Ads.
• Manage budgets, audiences, placements, bidding strategies.
• Conduct A/B tests on creatives and audiences.
• Monitor performance and identify improvement opportunities.
• Collaborate with Sales to align lead quality with bookings.
• Track and report KPIs and campaign performance.

Skills

Performance marketing

Digital advertising

Campaign optimization

Lead generation

Analytics

English communication

Tools

GA4

GTM

Meta Pixel

Job description

Samara Group in Bali seeks a Senior Performance Marketing Specialist to manage paid advertising across Meta Ads and Google Ads, optimize campaigns, and turn data into actionable recommendations. You will work with Marketing Director, Creative, Sales, and Web Development to improve lead quality and bookings.

The role requires 3+ years in performance marketing, hands-on experience with GA4, GTM, and Meta Pixel, and strong analytical skills.