Luxury Villa Digital Marketing Lead

La Finca Management; Provinsi Bali; On-site; IDR 180,000,000 - 300,000,000; Full time

Benefits offered by this job

Growth in luxury villa management

Job summary

La Finca Management in Bali is seeking a Digital Marketing Supervisor to oversee daily digital marketing activities, boost OTA performance, and increase direct villa bookings.

You will lead social media, SEO/SEM, content production, and advertising campaigns, coordinate with photographers and partners, and report performance to management. The role offers growth within a luxury villa management company, with opportunities to shape brand presence across international markets.

Qualifications

• Experience in digital marketing or marcom, with leadership or supervisory experience.
• Strong knowledge of SEO, SEM, paid ads, social media and OTA platforms.
• Ability to read analytics and report results clearly.
• Basic graphic design and content editing skills.
• Excellent leadership, communication, and English skills.
• Ability to work independently and meet deadlines.

Responsibilities

• Plan and supervise social media management, content planning, and brand development.
• Grow website traffic and direct bookings through SEO and website updates.
• Run and monitor digital advertising (Meta Ads, Google Ads, etc.) and coordinate with SEM providers.
• Support revenue team with OTA management campaigns, photo uploads, guest complaints, and OTA strategies.
• Maintain relationships with local and international media, KOLs, and influencers.
• Oversee content production (photos, videos, graphics, and villa guest materials), working with photographers and freelancers.
• Guide and monitor the work of marketing staff or external partners.
• Track analytics and prepare regular performance reports for management.

Skills

Digital marketing

SEO

SEM

Paid ads

Social media

OTA platforms

Analytics

Graphic design

Leadership

English

Job description

La Finca Management in Bali is seeking a Digital Marketing Supervisor to oversee daily digital marketing activities, boost OTA performance, and increase direct villa bookings.

You will lead social media, SEO/SEM, content production, and advertising campaigns, coordinate with photographers and partners, and report performance to management. The role offers growth within a luxury villa management company, with opportunities to shape brand presence across international markets.