Senior Performance Marketing Lead – Luxury Travel (Bali)

Samara Yachting Agency; Denpasar; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Samara Group, a luxury yachting brand in Bali, seeks a Senior Performance Marketing Specialist to lead paid media across Meta Ads and Google Ads. You will drive campaign effectiveness, track conversions, and generate qualified enquiries to support bookings and growth.

You will work with Marketing, Creative, Sales, and Web teams to optimise landing pages and measurement, while maintaining a proactive, data-driven approach in a fast-paced luxury market.

Qualifications

• 3+ years of experience in performance marketing or digital advertising.
• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of audience targeting and lead-generation strategies.
• Familiarity with GA4, GTM, and Meta Pixel for tracking.
• Ability to translate data into actionable recommendations and optimisations.

Responsibilities

• Plan, execute, monitor, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage budgets, targeting, placements, and bidding strategies.
• Conduct A/B tests on creatives, audiences, and approaches.
• Monitor performance and identify opportunities for improvement.
• Collaborate with Sales to align lead quality and bookings.

Skills

Meta Ads

Google Ads

GA4

GTM

Audience targeting

Campaign optimisation

Lead generation

Analytics

English proficiency

Tools

Meta Pixel

GA4

GTM

Job description

Samara Group, a luxury yachting brand in Bali, seeks a Senior Performance Marketing Specialist to lead paid media across Meta Ads and Google Ads. You will drive campaign effectiveness, track conversions, and generate qualified enquiries to support bookings and growth.

You will work with Marketing, Creative, Sales, and Web teams to optimise landing pages and measurement, while maintaining a proactive, data-driven approach in a fast-paced luxury market.