Performance Marketing Associate

Cermati.com; Jakarta Pusat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

Cermati.com in Jakarta is seeking an experienced Digital Performance Lead to manage and optimize paid marketing campaigns across Google, Meta, TikTok and programmatic channels.

You will lead the Digital Performance team, design media buying strategies, manage budgets, collaborate with Marketing, CRM, Product and IT, and drive customer acquisition through data-driven optimization and rigorous testing.

Qualifications

• 6+ years of Performance Marketing experience driving media buying and optimization on Google, Meta, TikTok and programmatic platforms.
• Certified Google Ads or Meta advertising.
• Bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics).
• Strong numerical skills and data-driven mindset.
• Proficient in Excel, Google Sheets, SQL, and marketing analytics tools like Appsflyer and Firebase.
• Eager to work in a creative and collaborative environment.

Responsibilities

• Manage and optimize digital marketing campaigns across platforms including Google.
• Lead and develop the Digital Performance team.
• Design, implement, and evaluate media buying strategies to support customer acquisition.
• Manage the digital marketing budget with ROI focus and weekly reports.
• Collaborate with Marketing, CRM, Product, and IT to ensure a seamless customer journey from paid ads to acquisition channels.
• Conduct data analysis and audience targeting optimization with Data team.
• Perform routine A/B testing to improve campaign performance.
• Monitor data accuracy and reduce discrepancies from Appsflyer, Firebase, CRM Data Bl.
• Report results to stakeholders and ensure targets are met.
• Explore new paid media partnerships beyond Google, Meta, TikTok, and X.

Skills

Media buying

Campaign optimization

Data analysis

A/B testing

Budget management

Team leadership

SQL

Excel/Sheets

Communication

Education

Bachelor's degree in quantitative field

Tools

Google Ads

Meta Ads

TikTok Ads

Programmatic platforms

Appsflyer

Firebase

Job description

Job Description

• Manage and optimize digital marketing campaigns across various platforms, including Google
• Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group.
• Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth.
• Manage the digital marketing budget with afocus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
• Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels.
• Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness.
• Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
• Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl.
• Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
• Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand customer acquisition channels.

Qualifications

• 6+years of experiences in Performance Marketing roles driving media buying and optimisation on Google, Meta, Tiktok dan Programmatic platforms.
• Certified Google ad words or Meta advertising
• A bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics)
• A result-driven and independent thinker with superior numerical skills
• Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools and marketing advertisement using Appsflyer and Firebase
• Eager to work in a creative and collaborative environment.