Senior Performance Marketer — Hybrid, Scale Challenger

Blood; Jakarta Pusat; Hybrid; IDR 240,000,000 - 380,000,000; Full time

Job summary

Blood Indonesia is seeking an experienced Performance Marketer to own end-to-end digital marketing with high autonomy and budget responsibility. You will steer channel mix across Meta, TikTok, Google and marketplaces, and work closely with brand leadership to scale the business.

You'll design and execute testing, creative strategy, and reporting, translating performance data into actionable insights while pushing for growth and efficiency in a hybrid work setup.

Qualifications

• 2-5 years of experience in performance/digital marketing.
• Experience scaling a brand on Meta, TikTok and Google, including both strategic decision-making and hands-on execution.
• Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
• Experience setting and managing budgets and optimising for awareness and/or conversion objectives
• Fast learner and team player with a bias to action

Responsibilities

• Own end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada)
• Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
• Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
• Make independent calls on channel mix and budget reallocation across platforms based on performance
• Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
• Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
• Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
• Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
• Scale up investment into winning ads, while killing or pivoting non-performing ones
• Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
• Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
• Translate performance data into clear creative learnings and next steps for the broader content team
• Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI
• Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
• Track and report weekly/monthly performance results with clear insights
• Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
• Use data to inform product positioning, promotions, and messaging

Skills

Performance marketing

Analytical thinking

Team player

Bias to action

Education

Experience in performance marketing

Tools

Meta

TikTok

Google

Job description

Blood Indonesia is seeking an experienced Performance Marketer to own end-to-end digital marketing with high autonomy and budget responsibility. You will steer channel mix across Meta, TikTok, Google and marketplaces, and work closely with brand leadership to scale the business.

You'll design and execute testing, creative strategy, and reporting, translating performance data into actionable insights while pushing for growth and efficiency in a hybrid work setup.