Senior Paid Search Lead - ROI-Driven & Client-Facing

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 360,000,000 - 720,000,000; Full time

Job summary

Publicis Groupe Indonesia seeks a Senior Paid Search Specialist to develop and execute paid search strategies across Google Ads, Search Ads 360, Microsoft Ads, and other platforms. You will manage campaign planning, setup, optimization, budget allocation, and performance tracking to maximize ROI and achieve client KPIs.

You will lead keyword research, audience targeting, bidding, and ad copy testing, monitor results, present performance reviews to clients, and mentor junior team members while

Qualifications

• 5+ years of experience in Paid Search, Performance Marketing, or Digital Media.
• Strong hands-on experience with Google Ads, GA4, GTM, Search Ads 360, and conversion tracking.
• Experience managing significant media budgets and multiple client accounts.
• Strong analytical, problem-solving, and reporting skills.
• Experience in a media agency environment is preferred.
• Excellent communication and client management skills.

Responsibilities

• Develop and execute paid search strategies across Google Ads, Search Ads 360, Microsoft Ads, and other platforms.
• Manage campaign planning, setup, optimization, budget allocation, and performance tracking.
• Lead keyword research, audience targeting, bidding strategies, and ad copy testing to maximize campaign effectiveness.
• Monitor campaign performance and provide actionable insights to improve ROI and achieve client KPIs.
• Work closely with Analytics, Data, Client Service, and other media teams to deliver integrated solutions.
• Present campaign performance reviews, insights, and strategic recommendations to clients.
• Ensure accurate implementation of conversion tracking, GA4, GTM, and attribution frameworks.
• Mentor and develop team members while maintaining operational excellence across accounts.
• Stay updated on industry trends, platform changes, and emerging technologies.

Skills

Paid search

Performance marketing

Analytics

Budget management

Client communication

Tools

Google Ads

GA4

GTM

Search Ads 360

Conversion tracking

Job description

Publicis Groupe Indonesia seeks a Senior Paid Search Specialist to develop and execute paid search strategies across Google Ads, Search Ads 360, Microsoft Ads, and other platforms. You will manage campaign planning, setup, optimization, budget allocation, and performance tracking to maximize ROI and achieve client KPIs.

You will lead keyword research, audience targeting, bidding, and ad copy testing, monitor results, present performance reviews to clients, and mentor junior team members while