Senior Marketing Manager

PT. Aridzka Prima Nusantara; Riau; On-site; IDR 260,000,000 - 420,000,000; Full time

Job summary

PT. Aridzka Prima Nusantara is seeking a Senior Marketing Manager to lead the development and execution of integrated marketing strategies that drive growth, strengthen brand awareness, and support customer acquisition and retention.

This full-time, on-site role is based in Pekanbaru City. You will analyze market trends, pricing, and sales performance to inform strategic decisions and pricing recommendations, and you will shape sales directions based on data and market conditions.

Qualifications

• Bachelor's degree required.
• 5+ years in Marketing, Sales or Commercial.
• At least 3 years in a managerial position.
• Strong understanding of market analysis and price trends.
• Ability to develop sales strategies based on data and market conditions.

Responsibilities

• Lead development and execution of integrated marketing strategies.
• Analyze sales data, product prices, customer data, and market developments.
• Conduct market analysis to identify trends, opportunities, risks, and competitive position.
• Develop sales strategies and determine directions based on market conditions, targets, and profitability.
• Evaluate sales performance and provide recommendations to optimize sales.
• Prepare market, pricing, and sales analysis reports for management.

Skills

Market analysis

Data analysis

Pricing strategies

Sales strategy

Decision making

Education

Bachelor's Degree in relevant field

Job description

Role Description

The Senior Marketing Manager is a full-time, on-site role based in Pekanbaru City. This position is responsible for leading the development and execution of integrated marketing strategies that support business growth, strengthen brand awareness, and drive customer acquisition and retention.

Job Responsibilities

• Manage and analyze sales data, product prices, customer data, and market developments.


• Conduct market analysis to identify trends, opportunities, risks, and the company's competitive position.


• Analyze and evaluate Average Selling Price (ASP) and provide product pricing recommendations.


• Develop sales strategies and determine sales directions based on market conditions, targets, sales volume, and profitability.


• Evaluate sales performance and provide recommendations to optimize sales.


• Conduct commercial feasibility assessments and provide recommendations on proposed sales contracts, including pricing, volume, contract duration, and potential profitability.


• Prepare market, pricing, and sales analysis reports to support management decision-making.

Qualifications

• Minimum Bachelor's Degree (S1) in a relevant field.


• Minimum 5 years of experience in Marketing, Sales, or Commercial, with at least 3 years in a managerial position.


• Strong understanding of market analysis, market intelligence, supply and demand, and product price trends.


• Ability to develop sales strategies and make sales decisions based on data analysis and market conditions.


• Willing to be placed in Pekanbaru, Riau.