Senior KOL Specialist

Anker Indonesia; Jakarta Pusat; On-site; IDR 167,400,000 - 301,320,000; Full time

Job summary

Anker Indonesia is seeking a proactive Creator & Community Marketing specialist to grow and nurture our creator networks and brand communities across social platforms. You will collaborate with Marketing, Content, Brand, PR, and Sales teams to develop campaigns, briefs, and activations, while tracking KPIs and optimizing performance.

We value 2–4 years in creator or community marketing, strong communication, event coordination, and a data-driven mindset to identify trends, high-potential

Qualifications

• 2–4 years of experience in creator marketing, influencer marketing, community marketing, social media, digital marketing, or related fields.

Responsibilities

• Identify and build relationships with relevant creators, influencers, and content communities.
• Support creator campaigns from outreach and briefing through execution and reporting.
• Develop creator briefs, campaign guidelines, and content requirements.
• Coordinate product seeding, creator collaborations, events, and activations.
• Track creator performance and identify high-potential creators for long-term partnerships.
• Maintain a creator database and ensure regular communication with creator partners.

Skills

Communication skills

Project management

Data-driven mindset

Social media knowledge

English & Indonesian communication

Creator/influencer ecosystems

Job description

• Identify and build relationships with relevant creators, influencers, and content communities.
• Support creator campaigns from outreach and briefing through execution and reporting.
• Develop creator briefs, campaign guidelines, and content requirements.
• Coordinate product seeding, creator collaborations, events, and activations.
• Track creator performance and identify high-potential creators for long-term partnerships.
• Maintain a creator database and ensure regular communication with creator partners.

Community Marketing

• Build and maintain an active and engaged brand community across relevant social platforms and channels.
• Engage with community members and respond to questions, feedback, and conversations.
• Identify community trends, needs, and opportunities that can support marketing initiatives.
• Organize community activities, online/offline events, challenges, and engagement programs.
• Develop initiatives that encourage user-generated content and advocacy.

Content & Campaign Support

• Work with the marketing team to develop creator/community-led campaigns.
• Contribute ideas for social content, campaigns, events, and community activations.
• Monitor social media trends and emerging creators/platforms.
• Collaborate with Content, Social Media, Brand, PR, Product, and Sales teams.

Reporting & Optimization

• Track campaign and community KPIs.
• Prepare regular performance reports and campaign recaps.
• Analyze engagement, reach, creator performance, UGC, and community growth.
• Recommend improvements based on campaign and community insights.
• 2–4 years of experience in creator marketing, influencer marketing, community marketing, social media, digital marketing, or related fields.
• Strong understanding of social media platforms and creator/influencer ecosystems.
• Experience managing creator or community relationships.
• Strong communication and interpersonal skills.
• Good project management and organizational skills.
• Comfortable working with multiple stakeholders and deadlines.
• Data-driven mindset with the ability to understand basic marketing performance metrics.
• Strong interest in social trends, online communities, creators, and digital culture.
• Good written and verbal communication skills in English and Indonesian.