KOL Specialist

Kuy Group; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 36,000,000 - 72,000,000; Full time

Job summary

Kuy Group in Indonesia seeks a KOL Specialist to craft creative KOL strategies that engage Kuy Studio's student, young professional, and local community audiences.

You will work with the creative team on campaign decks, briefs, and influencer campaigns, focusing on authentic UGC and measurable KPIs to drive studio bookings.

Qualifications

• Minimum 1 year of proven experience in KOL or community management.
• Portfolio of successful KOL campaigns is required.
• Excellent interpersonal and negotiation skills.

Responsibilities

• Research and identify potential KOL partners.
• Negotiate and coordinate KOL campaigns.
• Coordinate post-campaign reporting.
• Scout and curate UGC from students for campaigns.
• Analyze insights to select effective KOLs for bookings.
• Write briefs to guide KOL content.
• Collaborate with marketing, creative, and operations teams.
• Build relationships with KOLs, campus groups, and media partners.
• Track KPIs such as reach, engagement, traffic, UGC, and bookings.

Skills

KOL management

Community management

Portfolio

Negotiation

Branding

Public speaking

Social media trends

Relationship building

Education

Bachelor's degree in Marketing, PR, Communications, or related field

Job description

The KOL Specialist develops creative KOL strategies that connect with Kuy Studio's core audience of students, young professionals, and local communities, working closely with the creative team on campaign decks and pitching ideas.

Key responsibilities

Manage the entire KOL process: from researching and identifying potential partners, reaching out, negotiating, and coordinating campaigns to post-campaign reporting

Scout and curate UGC: actively identify, collect, and repurpose authentic student content (photos, TikToks, Reels, testimonials) into Kuy Studio's campaigns

Conduct research and analyze insights to choose the most effective KOLs based on engagement, relevance, and potential to drive studio bookings

Write clear, inspiring briefs so KOLs can produce content that feels natural, fun, and aligned with youth culture

Collaborate with the marketing, creative team, and operations teams to ensure KOL+UGC campaigns match Kuy Studio promotions and seasonal events

Build and nurture strong relationships with KOLs, campus groups, and local media partners

Track campaign performance using clear KPIs such as reach, engagement, traffic, UGC volume, and bookings

About you

Bachelor's degree in Marketing, PR, Communications, or a related field

Minimum 1 year of proven experience in KOL or community management, ideally with campaigns focused on students or lifestyle brands

A wide network or database of students and influencers/KOL communities

A portfolio of successful KOL campaigns (required - applications without a portfolio will not be considered)

Good knowledge of branding and how to make a youth brand exciting, loved, and FOMO-driven

Confident communicator and presenter, able to pitch and explain ideas clearly

Active on social media and updated with TikTok, Instagram, and campus trends

Excellent interpersonal and negotiation skills with the ability to maintain long-term partnerships

Strong organizational skills and able to deliver under pressure

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