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Milk & Madu Group Bali is seeking a Senior Graphic Designer to own visual direction for four brands: Milk & Madu, The Common, Ulekan, and Watercress. You will set brand guidelines, lead campaigns, and ensure high-quality output across all touchpoints.
You will mentor junior designers, manage workloads across four brands, and coordinate with marketing, PR, and outlet teams to align creative outputs with campaigns and events.
The Senior Graphic Designer owns the visual design direction for all 4 brands under Milk & Madu Group - Milk & Madu, The Common, Ulekan, and Watercress - translating each brand's identity into a consistent, high-quality design system across every customer touchpoint. This role holds all 4 brands at once: setting and maintaining each brand's visual guidelines, prioritizing design workload across brands based on business needs, and making the final call on design quality before materials are published. The Senior Graphic Designer also leads and mentors the Junior Graphic Designer(s), building their skills and judgment so design output stays strong and consistent across all 4 brand accounts.
Key responsibilities
Own and maintain the visual identity guidelines for each of the 4 brands, ensuring every touchpoint reflects the brand's positioning while remaining recognizably part of the Group
Set the creative direction for major campaigns, launches, and seasonal moments across the 4 brands, translating marketing briefs into a coherent visual concept
Review and give final approval on design output across all brands before publishing, acting as the last quality checkpoint
Produce high-complexity design work personally (key visuals, campaign concepts, menu design, signage systems, brand collateral) for any of the 4 brands as needed
Direct photography and video shoots (product, restaurant, campaign) and oversee post-production to match each brand's standard
Manage the design production pipeline across all 4 brands, balancing workload and deadlines between brands
Lead, assign, and review the daily work of the Junior Graphic Designer(s), giving clear briefs and constructive feedback
Mentor and build the design skills of junior team members across all 4 brand accounts, identifying training needs
Coordinate with the Social Media Manager, Group PR & Event Assistant Manager, Creative Lead, and outlet teams to align design output with campaigns, events, and PR activities
Track design output, turnaround time, and quality metrics across the 4 brands, and report to the Group Marketing Manager
About you
Bachelor's degree in Graphic Design, Visual Communication Design, or a related field
Minimum 5-7 years of experience in graphic design, including at least 2 years in a senior or lead capacity
Proven experience managing design output for multiple brands simultaneously, ideally within the F/B, hospitality, or lifestyle industry
Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and comfortable with tools such as Figma or Canva
Experience directing photo/video shoots is a strong advantage
Fluent in both Bahasa Indonesia and English, written and spoken
Strong creative direction and brand-thinking skills, able to translate business goals into visual strategy for 4 distinct brands
Sharp eye for design quality and attention to detail across every brand's output
Strong organizational and project management skills, able to juggle 4 brands and multiple campaigns at once without losing quality
Collaborative working style, comfortable coordinating with Marketing, Social Media, PR, and outlet teams
About us
Milk & Madu Group operates 4 brands - Milk & Madu, The Common, Ulekan, and Watercress - across 11 outlets and 1 central office in Bali.