Senior Creative Designer Lead — AI-Driven Brand & Visual Strategy

Sirclo; Tangerang; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

Sirclo is seeking a Senior Designer to oversee timely delivery of design work, ensuring strict adherence to brand guidelines and quality benchmarks across all digital channels.

You will lead junior designers, conduct weekly visual trend analysis, and collaborate cross-functionally to optimize visual assets and maximize audience engagement, including AI-driven explorations.

The role emphasizes developing new design styles and benchmarks to elevate creative output and consistency across projects.

Qualifications

• 2–3 years of experience in a creative agency; senior designer or team lead is preferred.
• Experience leading junior designers, workload management, providing feedback, and maintaining team productivity.
• Experience with competitive analysis, identifying visual trends, and establishing design benchmarks.

Responsibilities

• Oversee timely delivery of design work aligned with brand guidelines and quality benchmarks.
• Conduct weekly visual trend analysis to steer new aesthetic directions for projects.
• Collaborate cross-functionally to optimize visual assets across digital channels and maximize engagement.
• Develop and document new design styles, including AI-driven exploration, to boost audience interaction.

Skills

Design leadership

Visual trend analysis

Cross-functional collaboration

Creative direction

Tools

AI design tools

Job description

Sirclo is seeking a Senior Designer to oversee timely delivery of design work, ensuring strict adherence to brand guidelines and quality benchmarks across all digital channels.

You will lead junior designers, conduct weekly visual trend analysis, and collaborate cross-functionally to optimize visual assets and maximize audience engagement, including AI-driven explorations.

The role emphasizes developing new design styles and benchmarks to elevate creative output and consistency across projects.