Junior Copywriter: Short-Form Video & AI Creativity

Sirclo; Tangerang; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Sirclo is seeking a creative content lead to develop concepts for short videos across multiple brands. You will craft hooks, scripts, captions, and engaging storytelling for TikTok, driving resonance with target audiences.

You will analyze performance, research trends, and collaborate with talents, videographers, editors, and the broader creative team. You will experiment with AI-powered workflows to optimize output.

Qualifications

• Proven experience in producing short-form digital content and driving creative brainstorming processes.
• Strong copywriting capabilities with a demonstrated ability to translate marketing objectives into compelling narratives.
• Deep understanding of social media, audience behavior, and the execution of visual/textual hooks that drive high engagement.
• Enjoys experimenting with new content formats and creative approaches. Curious about content performance and always wants to improve.
• Strong interest in leveraging AI-driven creative tools to optimize production workflows and output.

Responsibilities

• Develop creative concepts for short videos across various brands.
• Write engaging hooks, scripts, captions, and storytelling for TikTok.
• Analyze content performance and turn insights into stronger creative ideas.
• Research trends, audience behavior, and content opportunities.
• Collaborate with talents, videographers, editors, and creative teams to bring ideas to life. Continuously experiment with new storytelling formats, AI workflows, and creative strategies.

Skills

Short-form content production

Copywriting

TikTok storytelling

Trend analysis

AI workflows

Collaborative teamwork

Job description

Sirclo is seeking a creative content lead to develop concepts for short videos across multiple brands. You will craft hooks, scripts, captions, and engaging storytelling for TikTok, driving resonance with target audiences.

You will analyze performance, research trends, and collaborate with talents, videographers, editors, and the broader creative team. You will experiment with AI-powered workflows to optimize output.