Senior Content Operation

PT BSMT TRAVEL GOODS; Jakarta Utara; On-site; IDR 122,760,000 - 167,400,000; Full time

Benefits offered by this job

Insurance

Job summary

PT BSMT TRAVEL GOODS in Jakarta seeks a TikTok Content Lead to shape Bagsmart’s content strategy, voice, and livestream planning, guiding the team to deliver high-quality video that drives engagement and GMV.

You will craft platform growth plans, oversee shooting and editing, analyze performance data, ensure localization, and collaborate with live operations to maximize conversions through compelling moment videos.

Qualifications

• College degree or above; relevant experience may relax this.
• Fluent in spoken English for daily communication.
• Skilled with short video shooting and editing (PR/CapCut); manage content team.
• Experience with TikTok/IG short video content operation & production; strong creative planning.

Responsibilities

• Develop Bagsmart's TikTok content growth strategy; enhance content richness and GMV conversion.
• Plan and operate account content aligned with marketing goals, including daily promotional events.
• Analyze video data and monitor performance; regularly track progress and keep up with trends.
• Produce Indonesian TikTok content (shooting/editing) with localization and originality.
• Collaborate with livestream team to create high-quality live content and maximize conversions.

Job description

Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement. You will supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives. You will oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions.

[Duties and Responsibilities]

1, the development of our luggage brand in the TIKTOK platform content growth strategy, enhance the account content richness and thickness, for the content exposure, quality and GMV conversion results are responsible for;

2, combined with the platform attributes and user needs, according to the marketing and promotional purposes, planning and operation of the account content, including the daily and marketing promotional node activities, to ensure that the account and the growth of video data;

3, analyze the activities and video Data, monitor the video operation effect, regularly follow up on the progress of the goal, the industry and the platform hot content capture;

4, responsible for the Indonesian TIKTOK account content material production (shooting and cutting), the output of the material content with a sense of localization and originality;

5, collaborate with the live broadcasting operations team to produce and produce the content of the highlights of the moment to ensure that the use of high-quality live broadcasting material and maximize the conversion.

[Requirements ]

1, college degree or above, if there is quality experience, education can be appropriately relaxed; fluent in spoken English, can daily communication;

2, skilled in the use of short video shooting equipment (camera and cell phone) and editing software (PR/Capcut), short video shooting and cutting production team primary management level;

3, with TikTok / IG one year and more short video content operation & content production experience, with good creative planning and content operation capabilities, content acumen;

4, understanding of TIKTOK platform content and traffic distribution Mechanism, strong data processing and analysis skills, able to continuously optimize the operation strategy according to data indicators.

[Remuneration level]：】Rp.11.000.000~15.000.000

1, first look at the personnel and demand for the degree of adaptability, salary treatment in addition to discuss in detail, the right candidate can be given to the desired salary.

2、Regular insurance benefits are available.