SENIOR BUSINESS DEVELOPMENT MANAGER

PT Happy Kamper Indonesia; Jakarta Pusat; Remote; IDR 360,000,000 - 720,000,000; Full time

Job summary

Happy Kamper Connect (HKC) is seeking a Senior Business Development Manager to own new business growth end-to-end in Indonesia. You will identify strategic accounts, close multi-branch opportunities, and shape partnerships that drive recurring revenue, reporting directly to the founding team.

In this senior role, you will lead a small sales team, design scalable processes, and refine go-to-market strategies for education providers across the region.

Qualifications

• 7+ years in B2B sales or business development, with at least 5 years in SaaS, EdTech, or digital solutions.
• 2-3 years leading and managing a sales or business development team.
• Fluent in English (spoken and written).
• Fluent in Bahasa Indonesia.
• Proven, documented track record of meeting and exceeding monthly, quarterly, and annual revenue targets.
• Experience closing mid-market and enterprise deals.
• In-depth understanding of SaaS business models (subscriptions, recurring revenue, churn, upsell).
• Strategic thinker who is equally comfortable rolling up their sleeves to prospect and close.
• Strong leadership, stakeholder management, and time management skills.

Responsibilities

• Drive New Business Growth: Own the new business pipeline and revenue targets. Identify, qualify, and close key accounts, including multi-branch learning center groups, school networks, and premium enrichment providers, through consultative, needs-based selling.
• Build Strategic Partnerships & Channels: Develop partnerships with education associations, training providers, foundations (yayasan), corporates, and government-linked institutions that can become scalable distribution channels for HKC.
• Lead & Develop the Sales Team: Coach, mentor, and manage business development and sales executives. Set clear targets, run pipeline reviews, and build a high-performance, accountable sales culture.
• Build Scalable Sales Processes: Design and refine the sales playbook, from prospecting and outreach to demos, proposals, pricing negotiations, and a smooth handover to the Account Management team. Ensure the CRM is used consistently and data drives decisions.
• Shape Market Expansion: Analyze market segments, competitors, and pricing to identify new verticals and regions. Contribute to go-to-market strategy, packaging, and pricing for different customer segments.
• Represent HKC: Act as a senior ambassador for HKC at client meetings, seminars, workshops, webinars, and industry events. Deliver compelling presentations and product demos to owners, principals, and decision-makers.
• Be the Voice of the Customer: Work closely with product, marketing, and customer success teams to share market insights and customer feedback that improve the platform and strengthen our value proposition.
• Forecast & Report: Deliver accurate monthly and quarterly sales forecasts, pipeline reports, and performance insights to the founding team.

Skills

English fluency

Bahasa Indonesia

SaaS sales

Leadership

Strategic thinking

Education

Bachelor's degree in Business/Marketing

Tools

HubSpot

Salesforce

Pipedrive

Job description

Happy Kamper Connect (HKC) is an AI-powered, all-in-one platform for activity, enrichment, and child development providers. From preschools and Montessori schools to swim schools, music and arts studios, coding and robotics programs, language schools, and therapy centers, HKC helps providers run their entire operation in one place: registration, scheduling, payments, student progress and AI milestone tracking, parent communication, and multi-location management. Today, HKC serves more than 600 providers across Indonesia and Singapore.

As we scale into our next phase of growth, we are looking for a Senior Business Development Manager to own new business growth end-to-end: opening strategic accounts, building high-value partnerships and channels, and leading a team that turns pipeline into recurring revenue. This is a senior, high-impact role working directly with the founding team and shaping how HKC grows across the region.

What You'll Do

• - Drive New Business Growth: Own the new business pipeline and revenue targets. Identify, qualify, and close key accounts, including multi-branch learning center groups, school networks, and premium enrichment providers, through consultative, needs-based selling.
• - Build Strategic Partnerships & Channels: Develop partnerships with education associations, training providers, foundations (yayasan), corporates, and government-linked institutions that can become scalable distribution channels for HKC.
• - Lead & Develop the Sales Team: Coach, mentor, and manage business development and sales executives. Set clear targets, run pipeline reviews, and build a high-performance, accountable sales culture.
• - Build Scalable Sales Processes: Design and refine the sales playbook, from prospecting and outreach to demos, proposals, pricing negotiations, and a smooth handover to the Account Management team. Ensure the CRM is used consistently and data drives decisions.
• - Shape Market Expansion: Analyze market segments, competitors, and pricing to identify new verticals and regions. Contribute to go-to-market strategy, packaging, and pricing for different customer segments.
• - Represent HKC: Act as a senior ambassador for HKC at client meetings, seminars, workshops, webinars, and industry events. Deliver compelling presentations and product demos to owners, principals, and decision-makers.
• - Be the Voice of the Customer: Work closely with product, marketing, and customer success teams to share market insights and customer feedback that improve the platform and strengthen our value proposition.
• - Forecast & Report: Deliver accurate monthly and quarterly sales forecasts, pipeline reports, and performance insights to the founding team.

Qualifications

• - Minimum 7 years of experience in B2B sales or business development, with at least 5 years in SaaS, EdTech, or digital solutions.
• - At least 2-3 years of experience leading and managing a sales or business development team.
• - Fluent in English (spoken and written) is a MUST. You will present, negotiate, and report in English with regional partners and stakeholders.
• - Fluent in Bahasa Indonesia, with excellent communication, presentation, and negotiation skills in both languages.
• - Proven, documented track record of meeting and exceeding monthly, quarterly, and annual revenue targets.
• - Strong experience closing mid-market and enterprise deals and building strategic partnerships or channel programs.
• - In-depth understanding of SaaS business models (subscriptions, recurring revenue, churn, upsell) and the technology industry.
• - Strategic thinker who is equally comfortable rolling up their sleeves to prospect and close.
• - Strong leadership, stakeholder management, and time management skills.

Additional Requirements

• - Bachelor's degree in Business, Marketing, or a related field.
• - Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Pipedrive) and sales performance metrics.
• - Experience in the education, enrichment, childcare, or child development sector is a strong plus.
• - An existing network among schools, learning centers, education associations, or EdTech players in Indonesia is a plus.
• - Experience in, or exposure to, the Singapore or wider Southeast Asian market is a plus.
• - Willingness to travel for client meetings, partnership discussions, and industry events.
• - Able to work remotely, effectively managing a home office with strong self-motivation and discipline.
• - High adaptability and ownership mindset in a fast-paced, start-up environment.
• - Collaborative, with a demonstrated ability to work across teams and manage team capacity.
• - Experience building and scaling internal sales processes and growing a sales team.