Senior Brand Manager, Personal Care – Growth & Innovation

PZ Cussons (UK); Indonesia; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PZ Cussons Indonesia is seeking a Senior Brand Manager for Personal Care to lead the marketing brand team and shape strategic development. You will craft medium- and long-term plans, drive product innovation and strengthen brand presence in the market.

You will work with internal teams and external partners to optimize delivery and hit financial targets. This role blends brand leadership, commercial thinking and creativity to build brands that resonate with consumers and drive sustainable growth

Qualifications

• A bachelor's degree in Accounting, Finance or Economics.
• Extensive FMCG marketing experience, including Senior Brand Manager level.
• Broad marketing experience across FMCG categories, esp. general and modern trade.
• Strong commercial acumen and proven P&L management experience.
• End-to-end marketing expertise: brand development, product innovation, execution.
• Strong analytical capability to turn data into insights.
• Deep understanding of brand building, sales opportunities and shopper marketing.
• Digital marketing and content strategy, including digital platforms for storytelling.
• Experience with holistic media buying; digital commerce presence is a plus.
• Excellent written and spoken English communication skills.

Responsibilities

• Drive overall brand and business growth for the Personal Care brand.
• Lay the foundational groundwork and develop medium- and long-term strategic plans for growing the Personal Care business, including brand equity, product innovation and activation.
• Collaborate with Indonesia commercial teams, supply chain and finance to ensure delivery and optimize distribution, execution quality, portfolio, promotions and activations.
• Work with R&D, supply chain, finance and project management to develop new product innovations and expand the portfolio.
• Partner with media agencies, digital/social agencies and brand strategy agencies to develop brand strategies and update guidelines.
• Serve as the P&L owner for the brands, driving top-line and bottom-line targets as per budget.

Skills

FMCG marketing

Brand development

P&L management

Digital marketing

Brand strategy

Data insights

Cross-functional leadership

Stakeholder engagement

Education

Bachelor's degree in Accounting, Finance or Economics

Job description

PZ Cussons Indonesia is seeking a Senior Brand Manager for Personal Care to lead the marketing brand team and shape strategic development. You will craft medium- and long-term plans, drive product innovation and strengthen brand presence in the market.

You will work with internal teams and external partners to optimize delivery and hit financial targets. This role blends brand leadership, commercial thinking and creativity to build brands that resonate with consumers and drive sustainable growth